Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pickl is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Pickl performance in the Egypt and how they change over time
See what factors influence Pickl performance in the Egypt and how they change over time
Available by subscription
Available by subscription
An analysis of Pickl' competitors in the Egypt
An analysis of Pickl' competitors in the Egypt
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share, measured in percentile, indicates competitive strength and customer preference in the industry.
Pickl holds the 98th percentile in market performance, indicating a leading position in Egypt's Cafe & Restaurants industry. This signifies a high share of foot traffic relative to peers like Fish Market, The Roof ذا روف, 5 Roosters Fried Chicken -, Sip, Blaze - Madinaty and Harrold, all positioned at the same percentile.
Average check (AvgCheck) indicates spending per customer, reflecting menu pricing and customer purchasing behavior.
Pickl's average check in Giza is 650 EGP, while in Matruh it's 557.1 EGP. Average check data shows fluctuation: April (475 EGP), May (675 EGP) and June (475 EGP). This suggests variability in customer spending habits. This is approximated data and further investigation is required.
Number of outlets indicates the brand's reach and market presence within the specified region.
Pickl has one outlet each in Giza and Matruh, Egypt. This reflects a limited but established presence in these specific regions. The data does not indicate any changes in outlet count within the analyzed period.
Identifying top competitors through cross-visitation helps understand the competitive landscape and customer preferences.
Pickl's customers also frequent PICKL (40.91%), O's Pasta (4.55%), Stereo Restaurant & Cafe (4.55%), McDonald's (4.55%), and Vapiano (2.27%). This cross-visitation data shows overlap in customer preferences with other restaurant brands.
Analyzing traffic workload by hour helps optimize staffing and resource allocation during peak and off-peak times.
Pickl experiences peak traffic workload between 11 PM and 1 AM (59.14% to 71.14%) and low traffic between 2 AM and 10 AM (0%). This data shows that Pickl is most active during late-night hours, and workload increases starting at 11 AM.
Understanding consumer demographics enables targeted marketing, improving engagement and brand resonance.
Women (Affinity Index 114) are overrepresented among Pickl's customers, while men (Affinity Index 95) are underrepresented. Gen Y (Affinity Index 177) shows high affinity. This suggests strong appeal to Gen Y and women compared to the average consumer.