Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Perperook is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Perperook performance in the Iran and how they change over time
See what factors influence Perperook performance in the Iran and how they change over time
Available by subscription
Available by subscription
An analysis of Perperook' competitors in the Iran
An analysis of Perperook' competitors in the Iran
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, competitive strength, and customer preference in the industry.
Perperook, with a market performance of 99, is a leading brand. This high percentile indicates strong customer preference and a dominant market standing in the Cafe & Restaurants industry in Iran relative to peers.
Customer satisfaction (CSAT) reveals brand perception. Declining CSAT signals potential issues needing attention to maintain customer loyalty.
Perperook's overall CSAT is 48%, a decrease of 7.3 percentage points year-over-year. In Tehran Province, CSAT is also 48%, down 10.3 percentage points, indicating a concerning trend in customer perception that needs investigation.
Outlet count indicates market presence. Expansion reflects growth strategy, while stagnation might signal market saturation or strategic shift.
Perperook has a total of 13 outlets across Iran. The majority, 9, are located in Tehran Province. The presence in other provinces like Kerman, Fars, Alborz and Ardabil province is relatively small with just 1 outlet in each province.
Competitor analysis reveals the competitive landscape. Overlap in customer base identifies key rivals for targeted marketing.
Bella Vista Restaurant and Shila Fast Food are top competitors, with a 14.29% cross-visitation rate from Perperook's customers. Sulli1 | پیتزا سالیوان, Meykhosh and Albaik have a 9.52% cross-visitation rate, highlighting shared customer interest.
Traffic workload reveals peak hours. Optimizing staffing and promotions based on these insights enhances customer experience and efficiency.
Perperook experiences peak traffic between 11 AM and 10 PM, with the highest workload around 1 PM. There is no traffic between 1 AM and 7 AM, suggesting potential operational adjustments.
Consumer segmentation tailors marketing. Gender and generation insights enable targeted campaigns, enhancing relevance and engagement.
Women have a high affinity (110 index) for Perperook, suggesting they are over-represented in the customer base. Men have an under-index value of 95. Gen Y exhibit a very high affinity (149 index), indicating they are strongly over-represented among Perperook's customers.