Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pempek Selamat is in the top 3% of brands
Sample of brands in the same percentile
See what factors influence Pempek Selamat performance in the Indonesia and how they change over time
See what factors influence Pempek Selamat performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Pempek Selamat' competitors in the Indonesia
An analysis of Pempek Selamat' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand’s share of foot traffic, indicating competitive strength and customer preference within its industry.
Pempek Selamat holds a leading market performance percentile of 97 in Indonesia's Cafe & Restaurants sector, placing it in the top 3% of brands. This high percentile indicates strong brand preference compared to its peers. Performance peers within the same range include Soto Ayam Khas Semarang Pak Man, KABOBS - Premium Kebab, Pejaten Village, Raa Chai Suki and Barbeque MBG, Palereman Kopi Ponorogo, Sanctuary Umalas Restaurant by Wonderspace, and Mesir Restaurant, all at the 97th percentile.
Tracking outlet numbers indicates expansion, market reach, and brand accessibility, revealing growth trajectory and geographic presence.
Pempek Selamat has 13 outlets in Sumatra and 2 in Java. The higher number of outlets in Sumatra suggests a strong regional focus or historical presence. This distribution highlights Sumatra as a key market, with potential opportunities for expansion in Java.
Identifying competitors through cross-visitation patterns informs competitive strategy, revealing shared customer base and potential differentiation opportunities.
Pempek Selamat's customers also frequent RM Pusako Duo, Dapur Bang Haji Ubet, and Kopi Kenangan, each with a 7.89% cross-visitation rate, followed by Rumah Makan Adem Ayem and Pizza Hut at 5.26%. This overlap suggests these brands cater to a similar customer base, indicating direct competitors for Pempek Selamat.
Analyzing traffic workload by hour reveals peak times, enabling staffing optimization, marketing strategy adjustment, and better customer experience.
Pempek Selamat experiences peak traffic workload between 15:00 and 19:00 (3 PM to 7 PM), with the highest workload at 17:00 (5 PM) at 59.36%. There is zero traffic between 0:00 and 6:00, and from 22:00 to 23:00. This data suggests optimizing staffing and promotions for the afternoon and early evening hours to maximize efficiency and customer satisfaction.
Understanding consumer segments by gender and generation enables targeted marketing, personalized product development, and enhanced customer engagement.
Pempek Selamat's consumer base shows a high affinity for women (83 index). Affinity for Gen X is very high (305 index), Gen Y (78 index) is below average, and Gen Z (48 index) is under-indexed. These indexes suggest that Pempek Selamat is more appealing to women and significantly more appealing to Gen X consumers compared to the average Indonesian consumer in the Cafe & Restaurants industry.