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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Pempek Farina is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Pempek Farina performance in the Indonesia and how they change over time
See what factors influence Pempek Farina performance in the Indonesia and how they change over time
Available by subscription
Available by subscription
An analysis of Pempek Farina' competitors in the Indonesia
An analysis of Pempek Farina' competitors in the Indonesia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand strength, reflecting customer preference and competitive standing within the Cafe & Restaurants industry.
Pempek Farina holds a leading market position in Indonesia's Cafe & Restaurants industry with a percentile of 99, indicating it's in the top 1% of brands. Its performance peers are MOMOYO Ice Cream & Fruit Tea - Ciledug Cirebon, Shabu Hachi Margonda Depok, B'Steak Grill & Pancake, BENTO KOPI PAMULANG, Yuki Japanese Restaurant, Bar & Karaoke, and Hygge Signature. This shows very strong competitive strength.
Customer satisfaction (CSAT) gauges loyalty. A high CSAT score indicates customers are pleased, boosting retention and positive word-of-mouth.
Pempek Farina demonstrates high customer satisfaction with an overall CSAT of 96%, a significant increase of 12.5 percentage points year-over-year. Satisfaction is particularly high in Java (97%) and Lesser Sunda Islands (92%), indicating effective strategies across regions. CSAT score fluctuates during the period, but remains high overall.
Average check (transaction value) highlights spending patterns. A rising average check can signal increased order value or pricing power.
Pempek Farina's average check is 67K IDR, up 18.9% year-over-year, showing customers are spending more. Java sees an average check of 69.9K IDR, while Lesser Sunda Islands shows 44.1K IDR. The average check experiences volatility across the months. The increase in average check indicates a positive trend in revenue per transaction.
Outlet count indicates reach. More outlets can broaden customer access, driving revenue potential and brand visibility in market.
Pempek Farina has 18 outlets in Java and 4 in Lesser Sunda Islands. The distribution of outlets shows a concentration in Java, suggesting a stronger presence or initial focus in that region.
Competitor analysis reveals market dynamics. Identifying key competitors and overlap can help refine strategies for competitive advantage.
Pempek Farina's top competitors include Pizza Hut, Pempek Farina, Dadar Beredar - Surabaya, and Suteki - Grand City Mall Surabaya based on cross-visitation patterns. The highest cross-visitation is with Pizza Hut (6.4%), indicating a significant overlap in customer base.
Traffic workload analysis indicates peak hours. Aligning staffing with demand can optimize service and enhance the customer experience.
Pempek Farina experiences peak traffic workload between 17:00 and 20:00, with the highest workload at 19:00 (56.56). There is considerable traffic starts at 9:00 and builds up during the day. Traffic is minimal during early morning hours. This data indicates the optimal staffing and resource allocation times.
Understanding consumer segments allows focused campaigns. Tailoring messaging by gender and generation maximizes marketing effectiveness.
Pempek Farina's customer base shows women are overrepresented (108 affinity index), and men are underrepresented (93 affinity index). Gen Z demonstrates high affinity (137), while Gen X (81) and Gen Y (86) are underrepresented. This suggests targeted marketing towards women and Gen Z could be particularly effective.