Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Parlour is in the top 9% of brands
Sample of brands in the same percentile
See what factors influence Parlour performance in the India and how they change over time
See what factors influence Parlour performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Parlour' competitors in the India
An analysis of Parlour' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand's share of foot traffic, revealing its competitive strength and customer preference.
Parlour's MARKET PERFORMANCE percentile is 91, indicating a leading position in India's Cafe & Restaurants industry. This means Parlour captures a significant portion of customer traffic compared to its peers. Veere De Parathe, Cafe Rivea, Asalam chicken, HOTEL ANARK-A1 VEG & NON-VEG, Biryani Maharaj, and Myriad Restaurant & Banquets share a similar market position.
Outlet count indicates brand reach and market penetration. Tracking outlets reveals expansion strategies and market saturation.
Parlour has 16 outlets in Andhra Pradesh, 6 in Telangana, and 1 each in Karnataka, Tamil Nadu, and Rajasthan. This shows a strong presence in Andhra Pradesh, with room to grow in other states. Expansion strategy seems focused on Andhra Pradesh and Telangana.
Competitor analysis reveals market dynamics and competitive threats. Understanding customer visitation patterns informs strategic decision-making.
Parlour's customers also frequently visit Annamayya Bhavan (18.75%), Saravana Bhavan (18.75%), The Pump House (12.5%), Reddamma Mess (12.5%), and Heritage Cuisine (6.25%). This cross-visitation indicates potential direct competitors and shared customer preferences.
Traffic workload analysis shows peak hours. Understanding traffic informs staffing, promotions, and resource allocation for operational efficiency.
Parlour's traffic workload peaks between 18:00 and 19:00 hours, with the highest value recorded at 55.37. This indicates the busiest time for Parlour is early evening, requiring adequate staffing and resource management.
Consumer segments are vital for targeted marketing. Gender and generation insights enable tailored campaigns and product positioning for better engagement.
Women show a higher affinity (127 index) towards Parlour, suggesting they are overrepresented in Parlour's customer base. Men are slightly underrepresented (92 index). Gen Y has a higher affinity (108 index), while Gen X is underrepresented (68 index).