Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Parad'Ice is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Parad'Ice performance in the Tunisia and how they change over time
See what factors influence Parad'Ice performance in the Tunisia and how they change over time
Available by subscription
Available by subscription
An analysis of Parad'Ice' competitors in the Tunisia
An analysis of Parad'Ice' competitors in the Tunisia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals the brand’s share of foot traffic, indicating competitive strength and customer preference in the industry.
Parad'Ice holds a leading position with a Market Performance percentile of 99 in Tunisia's Cafe & Restaurants industry. This indicates a strong market presence. Performance peers include Nüba Beach Bar, Dar Amna, Le Minaret Ferkous, Le Safran, Café Sidi Bou Hdid, and HEAVEN GATES restaurant, all within a similar leading position.
Customer satisfaction is vital, reflecting customer loyalty and directly impacting brand reputation and revenue growth.
Parad'Ice demonstrates strong customer satisfaction with an overall CSAT of 77%, a 3.5 percentage point increase year-over-year. Sousse shows the highest CSAT at 88%, while Tunis is at 69%. The upward trend in CSAT suggests successful strategies in enhancing customer experiences across locations.
Outlet count indicates brand reach and market penetration, impacting revenue potential and customer accessibility.
Parad'Ice has a total of 5 outlets across Tunisia. Tunis has the highest number of outlets with 2, while Sousse, Ariana, and Ben Arous each have 1 outlet. This distribution reflects current market coverage.
Competitor analysis identifies key rivals and their customer overlap, informing competitive strategies and market positioning.
The top competitors for Parad'Ice based on customer cross-visitation are Café Resto Le 716 and Gourmandise (7.5% each), followed by Galata Snacks & Coffee, Punic'Art, and Lablebi chez Hattab (5% each). This overlap highlights direct competition for the same customer base.
Traffic workload analysis reveals peak hours, allowing for optimized staffing, resource allocation, and service efficiency.
Parad'Ice experiences peak traffic workload between 19:00 and 22:00, reaching a high of 64.17 at 21:00. Traffic is significantly lower during morning hours, indicating evening and nighttime demand. This reveals consumer preferences and consumption trends.
Understanding consumer segments enables targeted marketing, product personalization, and improved customer engagement and acquisition strategies.
Parad'Ice's consumer base shows high affinity from women (index 107) and Gen Z (index 414), indicating they are overrepresented compared to the average consumer. Men are slightly underrepresented (index 96). Gen X (index 139) also show significant affinity, while Gen Y (index 56) is underrepresented.