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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Original Coffee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Original Coffee performance in the Denmark and how they change over time
See what factors influence Original Coffee performance in the Denmark and how they change over time
Available by subscription
Available by subscription
An analysis of Original Coffee' competitors in the Denmark
An analysis of Original Coffee' competitors in the Denmark
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals a brand's competitive strength, reflecting its share of foot traffic and customer preference in the industry.
Original Coffee, with a market performance of 99, is a leading brand in Denmark's Cafe & Restaurants industry. This percentile places Original Coffee in the top 1%, indicating a strong market standing compared to peers like Halifax, Andersen & Maillard, 20 Grams - Specialty Coffee Shop, Ristorante Italiano, Atami Sushi Restaurant, and Andersen Bakery which are in the same percentile range.
Customer satisfaction (CSAT) reflects customer happiness with a brand. Tracking CSAT helps improve service, retain customers, and boost loyalty.
Original Coffee's overall CSAT is 78%, a decrease of 3.9 percentage points year-over-year. The Capital Region of Denmark mirrors this overall satisfaction level. Recent monthly CSAT scores show fluctuations: April at 75.48%, May at 80.56%, and June at 79.37%, suggesting a need to investigate reasons for the slight decline and maintain service quality.
Average check is the typical amount customers spend per visit. Monitoring it helps understand customer spending habits and revenue trends.
Original Coffee's average check is 132.30 DKK, a 62.10% increase year-over-year. The Capital Region of Denmark reports the same average check value. Monthly data shows fluctuations: April at 146.43 DKK, May at 107.89 DKK, and June at 136.67 DKK, indicating variable customer spending behavior during these months. The increase suggests successful upsell or price adjustments.
The number of outlets shows brand reach. Growth indicates expansion, and monitoring outlet distribution aids strategic planning and market coverage.
Original Coffee has 17 outlets in the Capital Region of Denmark. The brand maintains a strong presence within the region. The stable number of outlets suggests a period of consolidation or focus on optimizing existing locations.
Knowing top competitors helps refine strategy. Cross-visitation data reveals which brands attract similar customers, informing competitive positioning.
The top competitors for Original Coffee, based on customer cross-visitation, include Andersen Bakery (5.15%), Warpigs Brewpub (4.12%), Atelier September (4.12%), Gasoline Grill (4.12%), and Reffen - Copenhagen Street Food (4.12%). This reveals that Original Coffee's customers also frequent bakeries and casual dining options. Understanding customer preferences helps refine marketing and service offerings.
Traffic workload reveals peak hours. Knowing traffic patterns allows efficient staff scheduling and resource allocation, improving customer experience.
Original Coffee experiences peak traffic between 10 AM and 2 PM, with the highest workload at 12 PM (58.12%). Traffic starts increasing at 7 AM, peaks during midday, and declines significantly after 5 PM. This information allows for optimized staffing during peak hours and targeted promotions during slower periods.
Understanding consumer demographics enables personalized marketing. Knowing gender and generational mix allows tailored campaigns and product development.
Original Coffee's customer base shows a high affinity (over-representation) for women (132 Index), while men are under-indexed (83 Index). Gen Y also shows very high affinity (149 Index) and Gen Z shows high affinity (112 Index), while Gen X is under-indexed (71 Index). Tailoring marketing towards women and younger generations (Gen Y and Gen Z) may enhance engagement.