Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
On The Wood is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence On The Wood performance in the Oman and how they change over time
See what factors influence On The Wood performance in the Oman and how they change over time
Available by subscription
Available by subscription
An analysis of On The Wood' competitors in the Oman
An analysis of On The Wood' competitors in the Oman
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
On The Wood is a leading brand in Oman's Cafe & Restaurants industry, ranking in the top 1% based on foot traffic between 2025-05-01 and 2025-07-31. Its leading position indicates a strong competitive edge and high customer preference. Performance peers like FawazCo Lebanese restaurant, Flip, Novikov Café, L'ETO, The Crepe Cafe - Mall of Oman and The Crepe Cafe Oasis by the See share similar market positions.
Customer satisfaction (CSAT) indicates brand loyalty and service quality, influencing repeat business and positive word-of-mouth.
On The Wood demonstrates high customer satisfaction in Oman, with an overall CSAT of 95% during the period from 2025-05-01 to 2025-07-31. This represents a 1.4 percentage point increase year-over-year, indicating improvements in customer experience. Muscat Governorate shows a CSAT of 95%, with a 1.4 percentage point growth. The upward trend in CSAT, as indicated by the dynamic CSAT data, signifies successful customer engagement strategies.
Average check reflects customer spending and menu pricing, vital for revenue optimization and profitability analysis.
The average check for On The Wood is 7.5 OMR, reflecting the typical customer spend. This represents a 7.3% increase year-over-year. The average check in Muscat Governorate is 7.5 OMR. The dynamic average check data indicates variability across the months from April to June 2025. A rising average check suggests customers are ordering more or higher-priced items.
Number of outlets reflects brand reach and expansion, vital for assessing market penetration and growth potential.
On The Wood has 2 outlets in the Muscat Governorate during the period from 2025-05-01 to 2025-07-31. This indicates a focused presence in this region. Maintaining or increasing outlet numbers is vital for sustained growth.
Identifying top competitors reveals market dynamics and helps refine strategies for customer acquisition and retention.
The top competitors for On The Wood, based on customer cross-visitation, are Italian Barrista Cafe ايطاليا باريستا كافيه (14.29%), Smoke House (7.14%), Huqqa Emirgan (7.14%), Anat Cafe (4.76%), and Thalassa Restaurant (4.76%). These brands capture customer overlap, offering insights into consumer preferences and competitive landscape. Understanding these preferences allows On The Wood to refine its offerings and marketing to strengthen its market position.
Traffic workload by hours reveals peak times, enabling optimized staffing and resource allocation for enhanced service efficiency.
Traffic workload analysis shows that On The Wood experiences peak activity between 7 PM and 10 PM (hod 19-22), with the highest traffic workload at 83.21% at 10 PM (hod 22) during the period from 2025-05-01 to 2025-07-31. Low traffic is observed during the early morning hours (1 AM - 7 AM). Resource planning and staffing should align with these peak hours to ensure optimal customer service.
Analyzing consumer segments informs targeted marketing by aligning strategies with distinct customer profiles and affinity.
Women (136 Affinity Index) are overrepresented among On The Wood's consumers, while Men (89 Affinity Index) are underrepresented, indicating a higher affinity among women. Gen Z (599 Affinity Index) is strongly overrepresented, while Gen Y (69 Affinity Index) is underrepresented. This suggests a high affinity of Gen Z towards On The Wood, relative to the average consumer, signaling an opportunity for targeted Gen Z marketing.