Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
ON TEA is in the top 23% of brands
Sample of brands in the same percentile
See what factors influence ON TEA performance in the India and how they change over time
See what factors influence ON TEA performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of ON TEA' competitors in the India
An analysis of ON TEA' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
ON TEA's Market Performance is at the 77th percentile, indicating an average/above average market position in the Cafe & Restaurants industry in India. This suggests a solid competitive standing. Performance peers in the same percentile include Vishnoi Highway Hotel, Teenpath Bar, NANUA SWEET SHOP, Bistro De Bay, Modern Biryani House, and Jimm's by Whateverhappens.
Tracking outlet numbers indicates expansion and market penetration. Growth in outlets often correlates with increased brand visibility and revenue potential.
ON TEA has 8 outlets in Telangana, 3 in Andhra Pradesh and 1 in Tamil Nadu. Telangana represents the highest concentration, suggesting a strong regional presence in that state, while expansion in other states is still developing.
Competitor analysis highlights market rivalry, aiding strategic positioning. Identifying frequently cross-visited brands reveals direct competitors and shared customer bases.
ON TEA's customers also frequently visit Paradise Biryani and Ar Banquet Hall (40% cross-visitation each), as well as Raghavendra hotel, RR GRAND FAMILY RESTAURANT A/C, and Kritunga Restaurant & Banquet Hall Jadcherla (20% each). This indicates these brands are direct competitors, potentially offering similar dining experiences or value propositions.
Traffic workload indicates peak hours. Understanding traffic patterns enables optimal staffing and marketing to maximize revenue.
ON TEA experiences peak traffic between 17:00 and 20:00, reaching a high of 51.42 at 19:00. Traffic is lowest between 0:00 and 3:00. This data suggests optimal staffing and resource allocation should focus on the late afternoon and early evening hours.
Understanding consumer segments enables tailored marketing. Analyzing gender and generation mixes helps refine targeting and messaging for maximum impact.
Women have a high affinity (index 111) for ON TEA, while men are slightly under-indexed (index 97). Gen Y also shows high affinity (index 135). This suggests ON TEA is particularly appealing to Gen Y women, offering opportunities for targeted marketing campaigns focused on this demographic.