Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ocean Basket is in the top 11% of brands
Sample of brands in the same percentile
See what factors influence Ocean Basket performance in the Kenya and how they change over time
See what factors influence Ocean Basket performance in the Kenya and how they change over time
Available by subscription
Available by subscription
An analysis of Ocean Basket' competitors in the Kenya
An analysis of Ocean Basket' competitors in the Kenya
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates a brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Ocean Basket in Kenya holds a market performance percentile of 89, which is considered above average. This means the brand captures more customer traffic than most competitors. Performance peers in similar range include Lava Latte, Trunk 'n' Tandoor, Mawe Mbili, Sky Lounge,Bamburi, Fritaz Restaurant, and Gallas Garden Restaurant.
Understanding competitors and customer visitation patterns enables strategic positioning and targeted marketing to capture a larger market share.
Artcaffé is the most frequently visited competitor by Ocean Basket's customers (27.27%), followed by CJ's, Meko Restaurant, and Măm Măm Vietnamese Kitchen & Rooftop Bar (18.18% each). Ankole Grill sees 9.09% cross-visitation, providing insights into direct competition.
Traffic workload patterns show peak hours, enabling efficient staffing and resource allocation to optimize customer service and minimize wait times.
Ocean Basket in Kenya experiences peak traffic workload between 11 AM and 9 PM, with highest traffic around 7 PM (69.71%). Traffic is minimal or non-existent between midnight and 10 AM, reflecting typical restaurant hours.
Analyzing consumer segments by gender and generation helps tailor marketing, product offerings, and positioning to resonate with target audiences.
Women show slightly higher affinity (113) for Ocean Basket than men (94). Gen Z exhibits an extremely high affinity (873), while Gen X shows above-average affinity (153). This indicates that Ocean Basket resonates particularly well with Gen Z consumers.