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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
O-Cakes is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence O-Cakes performance in the India and how they change over time
See what factors influence O-Cakes performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of O-Cakes' competitors in the India
An analysis of O-Cakes' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals a brand's competitive strength and customer preference within the Cafe & Restaurants industry.
O-Cakes, with a Market Performance of 98, is a leading brand in India's Cafe & Restaurants sector, placing it in the top 2%. This high percentile indicates significant customer preference. Peers in a similar range include Jyran - Tandoor Dining & Lounge, Mr and Mrs Iyer's Kitchen, Tamasha, Curry Castle, MAHA KDFC COFFEE, and Hotel Thazhakudy Neelakandan.
Customer Satisfaction (CSAT) reflects customer happiness, directly impacting loyalty and business growth.
O-Cakes' overall CSAT is 68%, a decrease of 5.3 percentage points year-over-year. Maharashtra shows a CSAT of 69%, with a decrease of 7 percentage points. The CSAT dynamic data shows fluctuations over the three-month period, peaking at 76.74% in June 2025.
Outlet count indicates brand reach, reflecting market coverage and expansion efforts.
O-Cakes has 31 outlets in Maharashtra and 3 in Telangana. The distribution highlights Maharashtra as the primary market for O-Cakes, with Telangana representing a smaller presence.
Competitor analysis identifies key rivals, guiding strategies to gain a competitive edge.
O-Cakes' top competitors based on customer cross-visitation are Cakes & Rolls, Bonnie's Bakery, and Sin City Cakes and Bakes. each with 26.92% cross-visitation. Crazy Cakes and O One Cakes & More. each with 19.23% cross-visitation. Understanding these preferences can inform marketing and product strategies.
Traffic Workload reveals peak hours, optimizing staffing and resource allocation for efficiency.
O-Cakes experiences peak traffic workload between 18:00 and 21:00, reaching a high of 58.15% at 20:00. Traffic is significantly lower in the early morning hours, suggesting opportunities to optimize staffing levels and promotions based on these trends.
Consumer segments provide a brand profile, enabling targeted marketing and customized experiences.
For O-Cakes, Women are overrepresented (affinity index of 140) while Men are slightly underrepresented (affinity index of 88). Gen Z consumers overrepresented (affinity index of 420), while Gen Y affinity index of 90.