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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Oakberry Açaí is in the top 9% of brands
Sample of brands in the same percentile
See what factors influence Oakberry Açaí performance in the Colombia and how they change over time
See what factors influence Oakberry Açaí performance in the Colombia and how they change over time
Available by subscription
Available by subscription
An analysis of Oakberry Açaí' competitors in the Colombia
An analysis of Oakberry Açaí' competitors in the Colombia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Oakberry Açaí is in the top 9% of brands in Colombia's Cafe & Restaurants industry, indicating a leading position. This high percentile demonstrates strong market presence and customer preference compared to its peers like Marostika, Paraíso del Sol, Restaurante Las Cardonas, Social Mixed bakery, Eureka Coffee House, and Son delicias, which are in the same percentile range.
Outlet count indicates brand reach and market presence, influencing accessibility and brand visibility.
Oakberry Açaí has a presence in Colombia, with 2 outlets in RAP Pacífico and 1 in RAP (Especial) Central. This data reveals a concentration of outlets in specific regions, suggesting targeted market penetration efforts.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
Oakberry Açaí shares customer visits with BBC, La Calle del Sabor, La Puerta Bakery, Son Sureño discoteca y video bar, and Café Valparaíso Juanambu, each accounting for 20% of cross-visitation. This overlap suggests these brands compete for similar customer segments.
Traffic workload analysis reveals peak hours and operational efficiency, optimizing staffing and resource allocation.
Oakberry Açaí's traffic workload peaks between 15:00 and 18:00, reaching approximately 55%. Traffic is minimal before 7:00 and after 20:00. Understanding this trend enables better staffing and resource management during peak times.
Consumer segmentation enables targeted marketing by understanding demographics and preferences, enhancing engagement and ROI.
Women are overrepresented among Oakberry Açaí's consumers (affinity index of 158), while men are underrepresented (affinity index of 62). Gen Y also shows high affinity (162). This affinity helps target product offers and marketing campaigns.