Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Ô Bun Cha is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Ô Bun Cha performance in the Vietnam and how they change over time
See what factors influence Ô Bun Cha performance in the Vietnam and how they change over time
Available by subscription
Available by subscription
An analysis of Ô Bun Cha' competitors in the Vietnam
An analysis of Ô Bun Cha' competitors in the Vietnam
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals brand's share of foot traffic, indicating competitive strength and customer preference within the Cafe & Restaurants sector.
Ô Bun Cha holds a leading market performance with a percentile of 98, placing it in the top 2% of brands in Vietnam's Cafe & Restaurants industry. This indicates a strong market presence and high customer preference relative to its peers. Similar leading brands include OM Nướng - Sư Vạn Hạnh, NHÀ MỢ 2, Chop Thái - ThaiFood & Grill, Quán Cao Lầu Thanh, Tranquil Books & Coffee - 19 Cao Bá Quát and Gà Hàn Thuyên, all positioned at the 98th percentile.
Customer satisfaction scores reflect customer loyalty and brand perception, directly impacting revenue and long-term business success.
Ô Bun Cha's overall customer satisfaction (CSAT) is 76%, a 5.8 percentage point decrease year-over-year. Đắk Lắk Province shows a high CSAT of 87% with a 3.3 percentage point increase, suggesting localized strengths. Recent CSAT dynamic data shows scores fluctuating between approximately 74% and 80%.
Outlet count indicates brand reach and expansion strategy, reflecting growth potential and market coverage within the Cafe & Restaurants industry.
Ô Bun Cha has a limited number of outlets, with one outlet each in Lâm Đồng Province, Bắc Ninh Province, Hưng Yên Province, Quảng Trị Province, and Đắk Lắk Province. The even distribution suggests a controlled expansion or targeted presence in specific regions without one region leading in total number of outlests.
Analyzing competitor visitation patterns helps refine marketing strategies, identify competitive threats, and understand shared customer preferences.
The top competitors visited by Ô Bun Cha's customers include Ô Bun Cha - Quận 10 (11.48% cross-visitation), indicating customer loyalty to the brand's other locations. Other competitors include Phở Lý Quốc Sư - 10 Võ Chí Công (4.92%), Cháo Lòng Di Linh 2 (4.92%), Kampong Chicken House (3.28%), and Cơm tấm, Cơm rang Ngon Sài Gòn (3.28%).
Understanding traffic patterns informs staffing, inventory, and promotional efforts, optimizing operations to meet customer demand efficiently.
Ô Bun Cha experiences peak traffic workload between 8 AM and 7 PM, with the highest workload around 12 PM. Traffic significantly decreases after 8 PM and is lowest in the early morning hours (12 AM to 5 AM). This indicates the need for maximized resources during peak times.
Understanding consumer demographics allows for targeted marketing campaigns, product development, and service adjustments to resonate with key customer groups.
Women are over-represented among Ô Bun Cha's consumers (Affinity Index 70). Gen Y also shows high affinity (Affinity Index 124), while Gen X (Affinity Index 86) and Gen Z (Affinity Index 73) are under-represented. This suggests Gen Y and Female targeted marketing might be most effective.