Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nespresso is in the top 14% of brands
Sample of brands in the same percentile
See what factors influence Nespresso performance in the Romania and how they change over time
See what factors influence Nespresso performance in the Romania and how they change over time
Available by subscription
Available by subscription
An analysis of Nespresso' competitors in the Romania
An analysis of Nespresso' competitors in the Romania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Nespresso holds a Market Performance percentile of 86, positioning it as an average/above average performer. This indicates solid market presence, with peers like Magic Coco, Popasul Drumețului, Salon Anne's, PEP Cafe, Notre Patisserie and Vatra De Pizza.
Outlet count indicates market reach. Tracking the number of outlets reflects brand expansion and accessibility within different regions.
Nespresso has a presence in Romania with one outlet each in Brașov, Constanța, Timiș, Iași and Cluj. This demonstrates a geographically distributed but limited retail footprint.
Competitor analysis informs strategy. Identifying key competitors through cross-visitation patterns helps refine competitive positioning and marketing.
Nespresso's customers also visit Nescafe_megamall_bucuresti, Mamma Mia, Ma Cocotte Gastro Wine Bar, Beyti Restaurant, and Sushi Master, each with a cross-visitation rate of 6.67%. This highlights shared customer interests.
Traffic workload shows peak hours. Understanding traffic patterns allows for optimized staffing and resource allocation to meet customer demand.
Nespresso experiences peak traffic between 10 AM and 9 PM, with the highest workload occurring between 12 PM and 3 PM (54.01% - 57.26%). Little to no traffic occurs during night hours.
Segment analysis informs targeting. Understanding gender and generational segments enables tailored marketing and product strategies for higher engagement.
Women show high affinity (110 index) for Nespresso, suggesting they are over-represented among consumers. Gen X also shows very high affinity(204 index), while Gen Y is under-indexed (86 index).