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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nespresso is in the lower 43% of brands
Sample of brands in the same percentile
See what factors influence Nespresso performance in the Jordan and how they change over time
See what factors influence Nespresso performance in the Jordan and how they change over time
Available by subscription
Available by subscription
An analysis of Nespresso' competitors in the Jordan
An analysis of Nespresso' competitors in the Jordan
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Nespresso's market performance in Jordan is at the 43rd percentile, which is below average. This indicates a lagging market standing relative to competitors. Performance peers in the same percentile range include: سلمون للمأكولات البحرية, Oshaq Al Mandi Restaurant, شاورما أسد, Abboud - أهوة عبود, Shaki burger - شاكي برغر, and Marj 3youn Cafe.
Outlet count indicates brand reach and market presence. More outlets can increase accessibility and market share, reflecting business growth.
Nespresso has a limited presence in Jordan, with 4 outlets in Amman and 1 in Irbid. This shows a concentrated presence in Amman, representing the majority of Nespresso's distribution in the country. Irbid has fewer locations.
Traffic workload by hours identifies peak times, optimizing staffing and promotions. It ensures sufficient resources during high-demand periods.
Nespresso in Jordan experiences peak traffic between 11 AM and 8 PM, with a workload ranging from approximately 43% to 55% during these hours. Traffic workload is minimal between midnight and 8 AM, with traffic peaking in the afternoon.
Understanding consumer segments allows for targeted marketing and positioning. Tailoring strategies to specific demographics improves engagement.
Nespresso's consumer base in Jordan shows a high affinity index for Women (291) and Gen Y (161). Women consumers and Gen Y are more strongly represented compared to the average consumer. These segments exhibit higher-than-average engagement.