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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Nescafe is in the top 12% of brands
Sample of brands in the same percentile
See what factors influence Nescafe performance in the India and how they change over time
See what factors influence Nescafe performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Nescafe' competitors in the India
An analysis of Nescafe' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference in the industry.
Nescafe in India holds a market performance percentile of 88.00, placing it in the average/above average tier. This indicates a solid market presence relative to competitors like Das Surti Khaman, Biriyani.Com, TheplaCo, LEO Desserts Triprayar, HIMACHALI DHAM and Baithack, who are in a similar performance range.
Outlet numbers indicate market reach and brand accessibility, crucial for expansion and revenue potential.
Nescafe has a limited number of outlets in India, with Jammu and Kashmir & Gujarat having the highest count (2 each). Maharashtra, Chhattisgarh, West Bengal, Chandigarh & Delhi each have 1 outlet. This data indicates the brand's physical presence across different states.
Competitor analysis identifies key rivals and customer overlaps, informing strategic positioning and marketing efforts.
Nescafe's customers in India also frequent Haldiram's (27.27%), followed by Nescafe (18.18%). Other competitors include The Second Wife Restaurant, Aunty de parathe, and McDonald's, each with 9.09% cross-visitation. This shows shared customer bases with competitors.
Understanding traffic workload helps optimize staffing and operations, ensuring efficient service during peak hours.
Nescafe in India experiences peak traffic workload between 10:00 AM and 8:00 PM, with the highest activity around 11:00 AM (52.11%). Traffic is minimal during early morning hours (0:00-7:00 AM).
Analyzing consumer segments informs targeted marketing, enhancing engagement and brand resonance.
Nescafe consumers in India show high affinity towards both women (74.00%) and men (108.00%). Gen Z is significantly overrepresented (210.00%), indicating a very high affinity, while Gen Y also exhibits a strong overrepresentation (113.00%).