Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Naoji is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Naoji performance in the Japan and how they change over time
See what factors influence Naoji performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Naoji' competitors in the Japan
An analysis of Naoji' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals a brand’s share of foot traffic, reflecting competitive strength and customer preference in the industry.
Naoji, with a Market Performance of 98, is a leading brand. This high percentile indicates a strong market presence and customer preference compared to competitors like やぶそば, Shiroebi-tei, もんじゃ焼き竹りん, Arashi, 大衆酒場 阿倍野タイガー, and Hitori Karubi 1965 Kappayokocho, who share a similar top-tier ranking.
Customer Satisfaction (CSAT) reflects customer happiness, impacting loyalty and revenue. Tracking CSAT helps identify areas for improvement.
Naoji's overall CSAT is 71%, a 4.4 percentage point increase year-over-year, indicating improved customer happiness. Niigata Prefecture shows strong CSAT at 85% but is down by 3.6pp, while Osaka Prefecture has a lower CSAT of 45% with a significant decrease of 14.5pp, highlighting areas needing attention.
Outlet count reflects brand reach and growth potential. Monitoring this KPI indicates expansion and market penetration strategies.
Naoji has one outlet each in Okinawa Prefecture, Osaka Prefecture, and Kagoshima Prefecture. This limited distribution suggests a focused market presence, potentially indicating a deliberate strategy to concentrate efforts in specific regions.
Identifying competitors helps brands understand the competitive landscape and refine strategies to attract and retain customers.
Naoji's top competitors based on customer cross-visitation are Sharin (10.77%), Dotombori Kamukura (9.23%), Kurumaya Ramen (7.69%), Nogata Hope (7.69%), and Misoichi (7.69%). These brands capture a portion of Naoji's potential customer base, highlighting key rivals for market share.
Traffic Workload reveals peak hours, enabling optimized staffing and resource allocation for better customer experience.
Naoji experiences peak traffic between 11 AM and 1 PM, with workload values around 64%. Traffic gradually decreases through the afternoon and evening, reaching lower levels after 10 PM. This workload pattern helps inform staffing and resource management.
Analyzing consumer segments helps tailor marketing. Understanding audience affinity informs targeting and positioning for maximum impact.
Naoji's customer base shows a higher affinity towards Men (152 Index) compared to Women (10 Index). Among generations, Gen Z (362 Index) shows significant over-representation. Gen X is represented with affinity Index of 135, while Gen Y is under-indexed (31). Therefore, men, GenX and GenZ segments demonstrate higher-than-average engagement.