Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
my indigo is in the top 8% of brands
Sample of brands in the same percentile
See what factors influence my indigo performance in the Germany and how they change over time
See what factors influence my indigo performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of my indigo' competitors in the Germany
An analysis of my indigo' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
my indigo's MARKET PERFORMANCE in Germany's Cafe & Restaurants industry is in the top 8% (92nd percentile), indicating a leading position. This signifies strong competitive performance. Performance peers include Trattoria Olio, Löwengarten, Meisterhaus, Osteria Del Centro, Western Saloon OLD TOWN Schwetzingen, and Restaurant Topi within the same range.
Customer satisfaction reflects brand perception and loyalty, impacting customer retention and overall business success.
Customer satisfaction for my indigo in Germany is 81%, a decrease of 2.8 percentage points year-over-year. Baden-Württemberg shows 83% satisfaction, down 6.1pp, while Bavaria reports 80%, down 0.7pp. CSAT has some fluctuations during period. While generally positive, there is a need to address the satisfaction decline to strengthen customer loyalty.
Number of outlets indicates market presence and growth, directly influencing brand accessibility and revenue streams.
my indigo has 3 outlets in Bavaria and 1 in Baden-Württemberg. Bavaria accounts for the majority, while Baden-Württemberg has fewer outlets. This indicates that the outlets are highly concentrated to Bavaria, but a little bit less in Baden-Württemberg.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and market positioning.
The top competitors for my indigo, based on customer cross-visitation, are Restaurant Hafenmeisterei, Fuji Sushi Ramen Restaurant, Hafenhalle, Suppengrün, and UP Coffee, each with 9.09% cross-visitation. This means that customers of 'my indigo' also visit those places.
Traffic workload analysis helps optimize staffing and resource allocation, ensuring efficient service during peak hours.
Traffic workload for my indigo peaks between 12:00 and 20:00, with highest traffic volume at 19:00 (57.43%). The lowest traffic workload occurs during the night, from 21:00 to 10:00. This data allows for strategic staffing during the day and optimizing the customer flow.
Understanding consumer segments allows targeted marketing, tailoring messages and offers to specific demographic groups.
my indigo's customer base shows a high affinity towards women (index 119) and Gen Y (index 162), suggesting they are overrepresented. Men are underrepresented (index 90), and Gen X also have low affinity (index 41). This enables for the targeted marketing and positioning strategy.