Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mrs. Fields is in the top 17% of brands
Sample of brands in the same percentile
See what factors influence Mrs. Fields performance in the Australia and how they change over time
See what factors influence Mrs. Fields performance in the Australia and how they change over time
Available by subscription
Available by subscription
An analysis of Mrs. Fields' competitors in the Australia
An analysis of Mrs. Fields' competitors in the Australia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand's competitive strength and customer preference in the industry, showing its share of foot traffic.
Mrs. Fields' market performance in Australia is at the 83rd percentile within the Cafe & Restaurants industry, indicating an above-average market position. This shows it outperforms most competitors in attracting customers. Performance peers include Fourthchild Licensed Cafe Restaurant, Pony Boy, AK Dragon Malaysian Restaurant & Bar, Capitano Carlton, Reminiscence Tapas Wine & Whisky Bar, and Angie's Kebabs & Burgers, all positioned at the 83rd percentile.
Customer satisfaction is a key indicator of brand health, reflecting customer loyalty and likelihood of repeat business and positive recommendations.
Overall customer satisfaction for Mrs. Fields in Australia is 52%, a decrease of 32.1 percentage points year-over-year. In Victoria, customer satisfaction is at 41%, also showing a decrease of 18.8 percentage points. This indicates a significant decline in customer sentiment that needs attention.
Outlet count indicates brand reach and market presence, influencing accessibility and brand awareness within the Cafe & Restaurants sector.
Mrs. Fields has 5 outlets in Victoria, 3 in New South Wales, and 1 each in South Australia and Queensland. This distribution indicates a stronger presence in Victoria and New South Wales compared to other states.
Understanding competitors' appeal is vital for strategic positioning, enabling brands to identify unique selling points and enhance customer retention.
Mrs. Fields' customers also frequently visit Fifi’s By The Beach (22.22%), Rockin Rolls Sushi, Bourke Street Bakery, Pulao Place, and MISO Japanese Restaurant (all at 11.11%). This overlap in customer visits indicates these brands are key competitors.
Analyzing traffic workload helps optimize staffing and resource allocation, ensuring efficient operations and customer service during peak hours.
Mrs. Fields experiences peak traffic between 8:00 AM and 5:00 PM, with the highest workload around 9:00 AM to 4:00 PM. Traffic is minimal before 7:00 AM and after 7:00 PM. This shows when the store is most busy.
Understanding consumer segments allows for targeted marketing, optimizing engagement and resonance with specific demographics.
Women are over-represented among Mrs. Fields' customers with an affinity index of 171, while men are under-represented with an index of 48. Gen Y is over-represented with an affinity index of 167, indicating a high affinity for the brand within this generation.