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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
MRA BAKERY is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence MRA BAKERY performance in the India and how they change over time
See what factors influence MRA BAKERY performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of MRA BAKERY' competitors in the India
An analysis of MRA BAKERY' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals a brand's share of foot traffic, indicating competitive strength and customer preference in the industry.
MRA BAKERY's Market Performance is at the 99th percentile, positioning it as a leading brand in the Cafe & Restaurants industry in India. This high percentile indicates a strong market presence and customer preference relative to its competitors. Performance peers include Namaste Bengaluru, Spice Nation, Harmilap Heritage Dhaba & Resort, NH-30, Prasadam, Raghav Dairy Paneer Samosa Wala, and Hitchki.
Customer satisfaction (CSAT) indicates brand perception and loyalty, crucial for repeat business and positive word-of-mouth referrals.
MRA BAKERY's overall customer satisfaction is 62%, a decrease of 20.9 percentage points year-over-year. In Kerala, CSAT is 63%, also showing a decrease of 21.1 percentage points. The CSAT trend from April to June 2025 shows fluctuations, indicating a need to investigate the causes of the decline and implement improvement strategies.
Average check reflects customer spending per visit, a key indicator of revenue generation and perceived value.
The overall average check for MRA BAKERY is 582.7 INR, a decrease of 0.6% year-over-year. In Kerala, the average check is 582.3 INR, showing no growth. The average check fluctuated between April and June 2025, indicating that changes in pricing strategy or consumer purchasing habits may warrant further investigation.
The number of outlets reflects brand reach and accessibility, impacting market coverage and potential customer base.
MRA BAKERY has 15 outlets in Kerala and 2 in Puducherry, indicating a strong presence in Kerala with a smaller footprint in Puducherry. This distribution may reflect strategic market priorities or regional business conditions.
Identifying top competitors helps refine strategies, benchmark performance, and understand customer preferences.
The top competitors for MRA BAKERY, based on customer cross-visitation, are Rani Family Restaurant (40.02%), Halais Restaurant (39.42%), AM 2 PM Restaurant (37.85%), Hotel Hariharan (30.11%), and Pepper Palace Restaurant (29.75%). These brands are frequently visited by MRA BAKERY's customers, indicating direct competition for market share.
Analyzing traffic workload by hour optimizes staffing, inventory, and marketing efforts for peak demand.
MRA BAKERY's traffic workload peaks between 4 PM and 6 PM (hod 16-18), with the highest traffic at 5 PM (hod 17) at 69.81%. There is also significant traffic from 9 AM to 12 PM (hod 9-12). The lowest workload occurs between 1 AM and 6 AM (hod 1-6). This data suggests optimal staffing and promotional strategies should be targeted for peak hours.
Understanding consumer segments by gender and generation allows for targeted marketing, improved engagement and positioning strategies.
The consumer gender mix shows women over-indexed at 117% and men under-indexed at 95%. The generational mix indicates Gen X over-indexed at 121%, while Gen Y and Gen Z are both under-indexed at 96%.