Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Morton's The Steakhouse is in the top 11% of brands
Sample of brands in the same percentile
See what factors influence Morton's The Steakhouse performance in the Japan and how they change over time
See what factors influence Morton's The Steakhouse performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Morton's The Steakhouse' competitors in the Japan
An analysis of Morton's The Steakhouse' competitors in the Japan
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Morton's The Steakhouse has a Market Performance of 89 in Japan, placing it in the above average percentile. This suggests a solid market presence relative to competitors like Raiden, Takoyaki Ebisu Nippombashi, Miharu, PHO SEVEN ( フォー専門店、フォーセブン小牧店), Michi no Tochu and 横濱ホルモン会館 エース, which occupy the same percentile range.
Competitor analysis identifies key rivals and cross-visitation patterns, informing competitive strategies and revealing customer preferences.
Customers of Morton's The Steakhouse also frequent Sheep Sunrise, O2, Melograno, ぎおん 刀 and Sugimoto Marunouchi, each with a cross-visitation rate of 12.5%. This suggests shared customer interests and potential competitive overlap.
Understanding consumer segments by Gender and Generation allows targeted marketing, enhancing engagement and brand resonance with specific demographics.
Men and Gen X shows high affinity. Men index at 158 indicating a strong over-representation among customers, showing a substantialy higher affinity among all average consumer, while Gen X shows affinity of 202. This suggests a high affinity towards Morton’s The Steakhouse. Gen Y is under-indexed at 94.