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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Morton's The Steakhouse is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence Morton's The Steakhouse performance in the China and how they change over time
See what factors influence Morton's The Steakhouse performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of Morton's The Steakhouse' competitors in the China
An analysis of Morton's The Steakhouse' competitors in the China
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing competitive strength and customer preference in the Cafe & Restaurants industry.
Morton's The Steakhouse holds a leading market position at the 95th percentile. This means they outperform 95% of brands in the Cafe & Restaurants sector in China, indicating a strong competitive standing. Performance peers in the same percentile include Jade Dragon, Cafe de Itamomo (Tsuen Kam Centre), UnME, 色彩泰國菜 Thai Star, Cheung Wing Restaurant, and Mak Kee.
Outlet count indicates brand reach, reflecting expansion and accessibility to customers.
Morton's The Steakhouse has 1 outlet in Shanghai. This represents a limited but potentially strategic presence, concentrating its operations in a key urban market within China.
Competitor analysis reveals market dynamics, helping brands identify threats and opportunities for strategic positioning.
The top competitors for Morton's The Steakhouse, based on customer cross-visitation, include Waso Cafe (22.22%), Tango Argentinian Steakhouse (LKF) (11.11%), 棠人街餐館 (11.11%), NOC Coffee Co. (11.11%), and Happiness Cuisine (11.11%). This shows customer interest in other cafes and restaurants.
Traffic workload reveals peak hours, informing staffing and resource allocation for optimal customer service.
Morton's The Steakhouse experiences peak traffic between 10:00 and 22:00, with highest workload at 15:00. Traffic workload during night hours (23:00-09:00) is almost zero. This data is for period from 2025-05-01 to 2025-07-31.
Consumer segments inform targeted marketing by understanding demographic preferences, allowing tailored messaging and product development.
Women(79) are overrepresented compared to Men (111) among Morton's The Steakhouse consumers. Gen X (133) and Gen Z (113) have a high affinity, while Gen Y (95) are under-indexed, suggesting targeted marketing strategies for each cohort.