Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Morton's The Steakhouse is ahead of most brands
Sample of brands in the same percentile
See what factors influence Morton's The Steakhouse performance in the Canada and how they change over time
See what factors influence Morton's The Steakhouse performance in the Canada and how they change over time
Available by subscription
Available by subscription
An analysis of Morton's The Steakhouse' competitors in the Canada
An analysis of Morton's The Steakhouse' competitors in the Canada
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing competitive strength and customer preference in the industry.
Morton's The Steakhouse's market performance is at the 60th percentile, placing it in the average/above average range. This suggests a moderate market presence, with room to improve compared to leading brands. Performance peers in the same percentile range include Pizzé, 一碗水煮肉片scarborough, Sweet-o-one, Bacaro, Jolly II Italian Ristorante, and Sopoong.
Outlet count reflects market presence and growth. Increases signal expansion and investment; stability or decline requires strategic analysis.
Morton's The Steakhouse has 1 outlet in Ontario, Canada. This suggests a limited, focused presence in this market. The outlet number has remained the same, indicating a stable but not expanding footprint during the reporting period.
Competitor analysis informs strategic positioning and identifies market opportunities. Understanding cross-visitation patterns reveals competitive overlap.
Top competitors for Morton's The Steakhouse, based on customer cross-visitation, include NewYorker Deli, Som Tum Jinda, The Burger's Priest, Freshslice Pizza, and Herby Restaurant - Persian Cuisine, each with a 16.67% cross-visitation rate. This indicates shared customer bases and potential areas for differentiation.
Understanding consumer segments informs targeted marketing and product development. Affinity insights optimize messaging and improve customer engagement.
Morton's The Steakhouse shows a higher affinity among men (index 104) compared to women (index 93). This indicates that the brand resonates more strongly with the male demographic. Among generations, Gen X shows a higher affinity (index 110) than Gen Y (index 85). This signifies that Gen X is overrepresented compared to Gen Y.