Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Milma is in the top 9% of brands
Sample of brands in the same percentile
See what factors influence Milma performance in the India and how they change over time
See what factors influence Milma performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Milma' competitors in the India
An analysis of Milma' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Milma, with a Market Performance percentile of 91, is a leading brand in the Cafe & Restaurants industry in India. This high percentile indicates a strong market presence and customer preference relative to its competitors. Performance peers in a similar range include: Hotel Josettante Oottupura ജോസേട്ടൻ്റെ ഊട്ടുപുര, The Brown Baker, New Shubham Bhojnalay, KSL AGRA CHAT, Food Village Restaurant, Sree Vinayaka Andhra Mess.
Number of outlets indicates brand reach and distribution. More outlets often correlate with increased market presence and accessibility.
Milma has 12 outlets in Kerala and 1 in Puducherry. Kerala represents a significant portion of Milma's outlet footprint, indicating a strong regional presence.
Competitor analysis identifies key rivals and their strategies. Understanding competitors helps refine positioning and capture market share.
Milma's top competitors based on customer cross-visitation include Kapi Chai, Nandini Cafe Moo Palakkad, Adyar Ananda Bhavan - A2B, CHIQBY Fried Chicken, and Skylark Restaurant | Engapuzha. Approximately 12.5% of Milma's customers also visit each of these brands.
Traffic workload by hours shows peak and off-peak times. This informs staffing, promotions, and resource allocation for optimal efficiency.
Milma experiences peak traffic workload between 10:00 and 19:00, with the highest workload occurring at 18:00. Traffic is lowest between 0:00 and 5:00.
Consumer segment analysis helps tailor marketing. Understanding gender and generation affinities improves targeting and brand messaging.
Women show a high affinity (111) for Milma compared to the average consumer. Men show a slightly lower affinity (97). Gen Y shows a strong affinity (135) for Milma.