Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Milky Ice is ahead of most brands
Sample of brands in the same percentile
See what factors influence Milky Ice performance in the United Arab Emirates and how they change over time
See what factors influence Milky Ice performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
An analysis of Milky Ice' competitors in the United Arab Emirates
An analysis of Milky Ice' competitors in the United Arab Emirates
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's foot traffic share, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
Milky Ice's market performance is at the 69th percentile, which places it in the average/above average range within the Cafe & Restaurants industry in the United Arab Emirates. This suggests a solid market presence compared to its peers. Other brands in the same percentile are Anwar Lebanon Restaurant & Grill, مطعم مندي العرب MANDI ALARAB, Bake My Day, Al Noukada Cafe, Calicut Park Restaurant- Nahdha Sharjah, and Chez Wam.
The number of outlets indicates brand reach and market presence. Expansion reflects growth, while strategic distribution can boost accessibility and sales.
Milky Ice has a total of 11 outlets in the UAE, with 7 located in Dubai, 2 in Abu Dhabi Emirate, 1 in Ras al-Khaimah, and 1 in Sharjah Emirate. The concentration in Dubai suggests a strategic focus on this key market. Further expansion into other Emirates could broaden the brand's reach.
Identifying key competitors helps refine strategies. Analyzing overlap in customer base informs targeted marketing to retain customers and attract new ones.
Milky Ice shares customers with SAVVA all day lounge (33.33%), KFC (22.22%), Circle Cafe (22.22%), Romantic Baka (22.22%), and Najmat Lahore Restaurant (22.22%). This cross-visitation data suggests these brands cater to a similar customer base, which Milky Ice should consider in its marketing and product strategies.
Understanding peak traffic hours enables efficient staffing, inventory, and marketing. Optimizing resource allocation ensures smooth operations and maximizes sales.
Milky Ice experiences peak traffic workload between 10:00 AM and 9:00 PM, with the highest workload around 2:00 PM (50.79%). This indicates the busiest periods for the cafe. Staffing and resource allocation should be optimized to handle the increased demand during these hours.
Understanding consumer segments allows targeted marketing. Tailoring campaigns to specific demographics boosts engagement and improves ROI.
Women (Affinity Index: 119) are overrepresented among Milky Ice's consumers, indicating a high affinity. Men (Affinity Index: 90) are underrepresented. Gen Y (Affinity Index: 137) shows a high affinity. These insights suggest that Milky Ice may want to tailor marketing efforts to maintain and grow their female and Gen Y customer base.