Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Midpoint is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Midpoint performance in the Turkey and how they change over time
See what factors influence Midpoint performance in the Turkey and how they change over time
Available by subscription
Available by subscription
An analysis of Midpoint' competitors in the Turkey
An analysis of Midpoint' competitors in the Turkey
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
Midpoint holds a leading market performance at the 99th percentile, placing it in the top 1% of brands in Turkey's Cafe & Restaurant industry. This indicates very strong customer preference. Performance peers like Cookshop, SushiCo, TurguT Restaurant, Katmerci Emre, Coffy and Arada are within a similar top-tier range.
CSAT reflects customer happiness, directly impacting loyalty and revenue. Tracking CSAT helps identify areas for service improvement.
Midpoint's overall customer satisfaction (CSAT) is 51%, a slight decrease of 0.4 percentage points year-over-year. The Mediterranean Region shows the highest CSAT at 62% with growth, while Marmara Region lags at 49% with a decrease. This suggests regional variations in customer experience.
Average check indicates how much customers spend per visit. Increasing this metric boosts revenue without necessarily increasing traffic.
Midpoint's overall average check is 781.4 TRY, a significant increase of 40.7% year-over-year. The Mediterranean Region has the highest average check (814.3 TRY). The Aegean Region has the lowest average check (670.3 TRY).
Outlet count reflects brand reach. More outlets can increase market share, brand awareness and overall revenue potential.
Midpoint has the most outlets in the Marmara Region (24), followed by the Mediterranean Region (4). Aegean Region has 3, and Central Anatolia Region has 2. Marmara Region is a key market for Midpoint.
Knowing your competition is the key to improving your own strategy, positioning, and marketing efforts to attract customers.
Midpoint's customers also frequently visit Starbucks (6.24%), Köfteci Yusuf (6.24%), Kahve Dünyası (4.71%), BigChefs (4.50%), and Happy Moon's (4.50%). These are Midpoint's top competitors based on customer cross-visitation.
Understanding traffic workload helps optimize staffing, manage resources, and improve customer flow during peak hours.
Midpoint experiences peak traffic workload between 11:00 AM and 8:00 PM, with the highest traffic around 6:00 PM (60.63%). Traffic is minimal between midnight and 8:00 AM. This information can help optimize staffing.
Consumer segment analysis informs targeted marketing strategies. Knowing gender and generation preferences enhances positioning efforts.
Midpoint has a higher affinity with women (108%) compared to men (96%). Gen X shows high affinity (119%). Gen Y is at 90% and Gen Z shows under-indexed affinity (50%).