Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
METRO is in the lower 14% of brands
Sample of brands in the same percentile
See what factors influence METRO performance in the France and how they change over time
See what factors influence METRO performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of METRO' competitors in the France
An analysis of METRO' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference in the industry, impacting strategic decisions.
METRO's MARKET PERFORMANCE in France's Cafe & Restaurants industry is in the lower 14%, indicating a critically low position. This means METRO captures significantly less foot traffic than most competitors. Performance peers in similar range include "Le JR", Mouss’Coffee, Best Food, Traiteur Rôtisserie U Sorbellu, Chez Mémé, and L'Istanbul.
Outlet count indicates market presence and reach, vital for brand accessibility and revenue generation.
METRO has 1 outlet in Metropolitan France, representing 100% of its outlets. This indicates a concentrated presence in this region, suggesting either a strategic focus or limited expansion.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategy and positioning.
Quick is a top competitor for METRO, as 100% of METRO's customers also visit Quick. This high cross-visitation suggests overlapping customer bases and highlights Quick as a significant competitor.
Traffic workload reveals peak hours, informing staffing and resource allocation for optimal customer service.
METRO experiences peak traffic between 15:00 and 18:00, with the highest workload at 16:00 (50.57%). Traffic gradually increases from 7:00, peaking in the afternoon, and then declining after 18:00. There is no traffic between 20:00 and 7:00.
Understanding consumer segments informs targeted marketing, optimizing messaging and channel selection for higher engagement.
METRO's consumer base shows a high affinity for Men, with an index of 193%, indicating over-representation compared to the average consumer. Gen X is also over-represented, with an index of 369%, suggesting a strong affinity from this generation.