Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mensa is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence Mensa performance in the Germany and how they change over time
See what factors influence Mensa performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Mensa' competitors in the Germany
An analysis of Mensa' competitors in the Germany
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mensa's market performance is at the 95th percentile, indicating a leading position in the Cafe & Restaurants industry in Germany. This high percentile suggests Mensa captures a significant portion of customer traffic compared to its peers. Its performance peers in the same percentile range include KUCHI Kant, Hansekai, Drei Kannen - Historisches Brauhaus, the spice bazaar - mediterran oriental, L'Orient Restaurant Hamburg Winterhude, and Brückla.
Identifying key competitors helps refine strategies to enhance market share and customer engagement.
The top competitors for Mensa, based on customer cross-visitation, include Call a Pizza, Stella del Köp, Weißes Rössl, Le Brot, and Cafeteria Mensa, each with a cross-visitation rate of 4.35%. This indicates that a small percentage of Mensa's customers also visit these brands.
Analyzing traffic workload by hours helps optimize staffing and resource allocation.
Mensa experiences peak traffic between 11 AM and 1 PM, with the highest workload at 12 PM (57.24). There is significant traffic from 8 AM to 2 PM, while other hours show zero workload. This indicates clear peak hours to optimize staffing and resources.
Consumer segment analysis by gender and generation informs targeted marketing and product strategies.
Mensa's customer base has a high affinity towards women, with an affinity index indicating they are over-represented (+78%). Men are also over-represented (+112%). Additionally, Gen Y (+151%) and Gen Z (+164%) show high affinity, while Gen X shows a lower affinity (+64%)