Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Melting Scoop is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Melting Scoop performance in the India and how they change over time
See what factors influence Melting Scoop performance in the India and how they change over time
Available by subscription
Available by subscription
An analysis of Melting Scoop' competitors in the India
An analysis of Melting Scoop' competitors in the India
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the cafe & restaurant industry.
Melting Scoop holds a 96th percentile market performance, placing it as a leading brand. This high percentile indicates strong market presence and customer preference compared to peers such as Calamari Bathe & Binge, Khan's Restaurant, 4o’clock restaurant&tea room, Maharaja Restaurant, Kabab 4 U and Khidki Vada.
Outlet count indicates brand reach. Growth signifies expansion, while location analysis informs strategic decisions, impacting accessibility and market share.
Melting Scoop has 24 outlets in Uttar Pradesh. This data shows the brand's current operational scale and geographic presence within the state. Tracking outlet numbers over time will reflect expansion efforts.
Competitor analysis identifies key rivals. Cross-visitation reveals shared customers, informing strategies to differentiate and attract a larger market share.
Melting Scoop shares customers with McDonald's, Anardana, House of Migo and Carnatic Cafe, each having a 33.33% cross-visitation rate. Understanding why customers visit these competitors provides insights for strategic improvements.
Segment analysis tailors marketing. Gender and generation affinity reveals target audience interests, refining messaging and boosting campaign effectiveness.
Women are slightly over-indexed(55%) and men are over-indexed(113%) . Gen Y are over-indexed(135%). These insights help tailor marketing efforts to leverage high affinity groups and potentially attract under-indexed segments.