Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Ukraine and how they change over time
See what factors influence McDonald's performance in the Ukraine and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Ukraine
An analysis of McDonald's' competitors in the Ukraine
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance reveals brand's share of foot traffic, showcasing its competitive strength and customer preference in the industry.
McDonald's in Ukraine holds a leading MARKET PERFORMANCE percentile of 99, placing it in the top 1% of brands. This indicates a strong market presence, outperforming peers like Mama Manana, Eurasia, Добрий Друг, Osama sushi, KFC and Lviv Croissants.
Customer Satisfaction (CSAT) is crucial for understanding customer loyalty and identifying areas for service improvement to drive repeat business.
McDonald's overall CSAT in Ukraine is 49%, a decrease of 1.3 percentage points year-over-year. Volyn Oblast shows the highest CSAT at 80%, with significant growth. Ternopil Oblast experienced a notable CSAT decrease. Customer satisfaction in May 2025 peaked at 50.28%
Average Check reflects the amount customers spend per visit, influencing revenue. Tracking it helps optimize pricing strategies and promotions.
McDonald's average check in Ukraine varies by region, with Dnipropetrovsk Oblast at 475.00 UAH. Kyiv Oblast is 409.80 UAH. The overall average check increased from 348.71 UAH in April to 370.73 UAH in May 2025 before decreasing to 363.11 UAH in June 2025.
Outlet count signifies brand reach, affecting market share. Monitoring it informs expansion strategies and competitive positioning.
McDonald's has the highest number of outlets in Kyiv Oblast (11), followed by Odesa, Dnipropetrovsk, and Lviv Oblasts (10 each). Vinnytsia Oblast has 5 outlets, Poltava, Volyn, Zhytomyr, and Kirovohrad Oblasts each has 2 outlets.
Competitor analysis identifies key rivals and customer preferences, helping refine strategies to gain a competitive edge and retain market share.
McDonald's in Ukraine sees KFC as its primary competitor with a cross-visitation rate of 8.13%. Lviv Croissants follows at 4.93%, then Puzata Hata at 4.64%. Domino's Pizza and Eurasia are also notable competitors.
Traffic Workload identifies peak hours, enabling efficient resource allocation and staffing to improve customer experience and optimize operations.
McDonald's in Ukraine experiences peak traffic between 12:00 PM and 8:00 PM, with the highest workload around 2:00 PM - 4:00 PM. Traffic is minimal between midnight and 5:00 AM.
Understanding consumer segments informs targeted marketing, improving ad relevance and ROI by tailoring messaging to specific demographic preferences.
McDonald's in Ukraine shows a high affinity with women (86) and men (122), showing that male segment are overrepresented. Gen X affinity 95, Gen Y affinity 111 and Gen Z affinity 83, meaning that Gen Y segment are overrepresented.