Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Tunisia and how they change over time
See what factors influence McDonald's performance in the Tunisia and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Tunisia
An analysis of McDonald's' competitors in the Tunisia
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
McDonald's Tunisia holds the 95th percentile in market performance, making it a leading brand. This means it outperforms most competitors in capturing customer visits. Performance peers within the same range include Chili's America's Grill, Casdal, Café Resto le Pêcheur, Café Lounge The Gate, Café Victor Hugo H and Barista's • Les Jardins de Carthage.
Outlet count indicates market presence and reach, affecting brand accessibility and revenue potential. It reflects expansion strategy and market penetration.
McDonald's in Tunisia has one outlet each in Sousse and Ariana. The absence of growth data hinders assessment of recent expansion or contraction trends; further insight requires historical outlet counts.
Competitor analysis reveals market dynamics, customer preferences, and competitive threats, informing strategic positioning and differentiation efforts.
KFC is McDonald's primary competitor in Tunisia, with 25% cross-visitation. Other notable competitors include Bab Tounès, Naouar food, My Land, and Restaurant El Bey, each with 12.5% cross-visitation, suggesting shared customer base.
Understanding consumer segments allows for targeted marketing, tailored product offerings, and personalized experiences, increasing engagement and brand loyalty.
McDonald's in Tunisia shows high affinity with Men (162 index) and Gen Z (621 index), suggesting these groups are overrepresented. There is also a significant, but somewhat less than avarage interest, with Gen Y(84 index). The company should tailor its marketing strategies to engage these key demographics.