Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Luxembourg and how they change over time
See what factors influence McDonald's performance in the Luxembourg and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Luxembourg
An analysis of McDonald's' competitors in the Luxembourg
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile as brand’s foot traffic share reveals competitive strength & customer preference in the industry.
McDonald's in Luxembourg holds a leading market position at the 99th percentile. This indicates McDonald's captures a dominant share of foot traffic versus its peers. Big Fernand, L'Osteria, Pizza Hut, Lloyd Coffee Eatery - Luxembourg Royal Hamilius, Fischer and Burger King are also at the 99th percentile.
CSAT reflects customer loyalty. Tracking changes informs service improvements, boosting retention and brand reputation.
McDonald's overall customer satisfaction in Luxembourg is 39%, a decrease of 11.1 percentage points year-over-year. Satisfaction varies by county, with Canton Capellen at 77% and Canton Esch-sur-Alzette at only 20%. There is a downward trend visible between April and May but an upward trend visible in June.
Average check measures spending per transaction. Monitoring this indicates customer value, informing pricing and promotion strategies.
The average check for McDonald's in Luxembourg is 17.1 EUR, an increase of 8.5% year-over-year. Canton Capellen has the highest average check at 19 EUR, while Canton Wiltz has the lowest at 13.5 EUR. There is a downward trend visible between April and May but an upward trend visible in June.
Outlet count reflects market reach. Increases indicate expansion, enhancing brand visibility and accessibility to customers.
McDonald's has a total of 14 outlets in Luxembourg. Canton Luxembourg has the highest number of outlets with 8, while Canton Esch-sur-Alzette has 2. Cantons Capellen, Wiltz, Diekirch and Remich each have 1 outlet.
Identifying competitors allows for strategic positioning. Knowing who customers also visit informs competitive advantages and marketing efforts.
The top competitors for McDonald's in Luxembourg, based on cross-visitation, are Burger King (17%), Fischer (7%), Pizza Hut (4%), Oberweis (4%) and KFC Belval (4%). Burger King is the most frequently visited competitor among McDonald's customers.
Traffic workload indicates peak hours. Optimize staffing and resources during busy times to enhance customer experience and efficiency.
McDonald's in Luxembourg experiences peak traffic between 11 AM and 8 PM, with the highest workload observed between 12 PM and 2 PM. Traffic is minimal between midnight and 10 AM. This data suggests potential for targeted promotions during off-peak hours.
Understanding consumer segments informs targeted marketing. Tailoring strategies to demographics boosts engagement and maximizes ROI.
McDonald's customer base in Luxembourg shows that women have a high affinity (76%) . Men are over-indexed (114%) as well. Gen X shows a high affinity (107%), Gen Y also shows a high affinity (102%). Gen Z are under-indexed (83%).