Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
McDonald's is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence McDonald's performance in the Croatia and how they change over time
See what factors influence McDonald's performance in the Croatia and how they change over time
Available by subscription
Available by subscription
An analysis of McDonald's' competitors in the Croatia
An analysis of McDonald's' competitors in the Croatia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
McDonald's in Croatia holds a leading market position with a percentile of 99, placing it in the top 1% of brands. This high percentile means McDonald's significantly outperforms its competitors in attracting customers. Performance peers with the same percentile: Batak, Agrippina Street Food, Veritas Food&Wine, Pizzeria Sette Sorelle, Restaurant Da Giovanni Medulin, Pizzeria Portas.
CSAT reflects how well a company’s products/services meet customer expectations, directly influencing loyalty and revenue.
McDonald's overall customer satisfaction (CSAT) in Croatia is 48%, showing 0.8 percentage points growth year-over-year. CSAT varies across counties, with Brod-Posavina County showing the highest CSAT at 87% and Osijek-Baranja County at 60%. The dynamic CSAT data indicates fluctuation over the observed months, peaking in April 2025 and decreasing in May before rebounding in June.
Average check measures the amount customers spend per transaction, impacting revenue forecasts and profitability analysis.
The overall average check for McDonald's in Croatia is 13.5 EUR, a 15.3% increase year-over-year. Average check varies by county, with Osijek-Baranja County having the highest average check at 16.4 EUR. Dynamic average check data shows a fluctuating trend over the observed months, with a slight increase from April to June 2025.
Outlet count indicates market presence and expansion efforts, affecting brand visibility and accessibility for consumers.
McDonald's has varying number of outlets across Croatian counties. Split-Dalmatia County has the highest number of outlets with 5. Primorje-Gorski Kotar County follows with 4 outlets. Several counties including Istria, Zadar, Zagreb, and Osijek-Baranja each have 3 outlets. This distribution reflects the brand's strategic presence across different regions.
Competitor analysis identifies key players attracting your customers, informing strategies for differentiation and retention.
The top competitors for McDonald's in Croatia, based on cross-visitation, are Batak (4.48%), Restoran Fresh Corner (4.48%), Leggiero (2.80%), Burger King (2.15%), and Marché (2.02%). These brands attract a segment of McDonald's customers, indicating areas where McDonald's might focus on retaining its customer base.
Understanding traffic patterns helps optimize staffing, promotions, and resource allocation to meet customer demand efficiently.
Traffic workload for McDonald's in Croatia varies significantly throughout the day. Peak hours are between 17:00 and 21:00, with the highest traffic workload at 71.43% at 19:00. The lowest traffic is observed between 1:00 and 5:00. This workload distribution highlights the importance of staffing and service strategies to meet peak demand.
Understanding consumer demographics enables tailoring marketing and product offerings to resonate with key customer groups.
McDonald's customer base in Croatia shows a gender mix with Women having an affinity index of 77 and Men having an affinity index of 115. Among generations, Gen X has an affinity index of 107, Gen Y has an affinity index of 96, and Gen Z has an affinity index of 78. This indicates that Men and Gen X are overrepresented, while Women and Gen Z are underrepresented in the customer base.