Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Marumatsu is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Marumatsu performance in the Japan and how they change over time
See what factors influence Marumatsu performance in the Japan and how they change over time
Available by subscription
Available by subscription
An analysis of Marumatsu' competitors in the Japan
An analysis of Marumatsu' competitors in the Japan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows brand's foot traffic share, revealing competitive strength and customer preference within the Cafe & Restaurants industry.
Marumatsu's market performance is leading at the 99th percentile. This means Marumatsu captures a substantial share of customer traffic, indicating strong brand preference relative to peers like 神戸赤ふじ, Ginza Happo - Shinjuku, Papa Milano Hankyu Grand Building, Musashino Udon Takekuni, YAKINIKU TORAJI, and 九州居酒屋 MAKI MAKI, who share the same percentile.
Customer satisfaction is crucial for loyalty and growth. High CSAT scores indicate positive customer experiences and a strong brand reputation.
Marumatsu's overall customer satisfaction (CSAT) is 77%, up 2.6 percentage points year-over-year. Akita Prefecture leads with 94% CSAT, while Fukushima Prefecture saw a decrease. The trend from April to June 2025 shows a slight CSAT decline.
Average check reveals spending habits. Monitoring helps optimize pricing, promotions and menu offerings for revenue.
Marumatsu's overall average check is 1.1K JPY, up 10.5% year-over-year. Akita Prefecture has the highest average check at 1.3K JPY. Fluctuations in average check values between April and June 2025 may be due to seasonal changes or promotions.
Outlet count indicates reach. More outlets mean more access, but strategic location is key for tapping into market demand.
Marumatsu has the most outlets in Miyagi Prefecture (37), followed by Iwate Prefecture (11). Other prefectures have fewer than 10 outlets each, indicating a concentration of presence in Miyagi.
Knowing competitors helps refine strategies. Brands people visit shows rivals that affect foot traffic and possible market share.
Marumatsu's top competitors based on cross-visitation are 店 (7.06%), Sukiya (7.06%), McDonald's (6.69%), Yoshinoya (5.95%), and Komeda's Coffee (5.95%). These brands attract some of Marumatsu's customers, highlighting potential competitive overlap.
Traffic analysis identifies peak hours. Matching staffing levels with traffic patterns helps make better use of resources and avoid long waits.
Marumatsu experiences peak traffic between 12:00 and 13:00 (64.77 and 60.95 workload score), with a steady volume from 11:00 to 19:00. Traffic is minimal between 0:00 and 9:00, suggesting operational adjustments may be needed.
Understanding consumer segments enables targeted marketing. Knowing audience traits, marketers can personalize comms and boost consumer loyalty.
Marumatsu's consumer base is heavily skewed towards women (84 affinity index) and has a high affinity for men (109). Gen X (84), Gen Y (94) are under-indexed, while Gen Z (30) is significantly under-indexed compared to the average consumer, showing there is a potential for growth in the younger demographics.