Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Martram's The South Indian Coffee House is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence Martram's The South Indian Coffee House performance in the India and how they change over time
See what factors influence Martram's The South Indian Coffee House performance in the India and how they change over time
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Available by subscription
An analysis of Martram's The South Indian Coffee House' competitors in the India
An analysis of Martram's The South Indian Coffee House' competitors in the India
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand's foot traffic share, revealing its competitive strength and customer preference in the industry.
Martram's The South Indian Coffee House has a market performance of 96, placing it in the leading category. This indicates a strong market standing. Performance peers include Shri Mangal Bhog Food Court, Punjabi Chaap Corner, Anjaneya Vilas, Comida Multi-Cuisine Restaurant, Chulha chauki restaurant, and Kritunga.
Customer Satisfaction (CSAT) reflects how happy customers are with the brand's services and products, impacting loyalty and brand reputation.
Martram's The South Indian Coffee House has an overall CSAT of 62%, a decrease of 22.2 percentage points year-over-year. In Tamil Nadu, the CSAT is 56%, with a growth decrease of 28.6 percentage points. This suggests a need to improve customer experience to regain satisfaction levels.
Number of Outlets indicates brand's presence and reach, vital for assessing market coverage and growth potential within different regions.
Martram's The South Indian Coffee House has 15 outlets in Tamil Nadu and 1 outlet in Kerala. This distribution highlights Tamil Nadu as the primary market, with a smaller presence in Kerala. There is still potential to grow number of outlets in Kerala.
Competitor analysis identifies key players and customer overlap, guiding strategic decisions and helping to maintain a competitive advantage.
The top competitors for Martram's The South Indian Coffee House, based on customer cross-visitation, are Red Door (12.90%), Polar Bear Ice Cream (9.68%), Adyar Ananda Bhavan - A2B (6.45%), Shree Mithai (6.45%), and kaappi 2.0 (6.45%). This shows customer interest in similar and alternative dining options.
Traffic workload analysis reveals peak and off-peak hours, allowing resource optimization and enhanced customer experience during busy periods.
Martram's The South Indian Coffee House experiences peak traffic between 17:00 and 18:00 hours, reaching a traffic workload of 56.29 and 55.88, respectively. The lowest traffic hours are between 0:00 and 5:00. This data allows to optimize staffing and resource allocation.
Understanding consumer segments by Gender and Generation is strategically important for targeted marketing and positioning.
The affinity index for Women is 63, indicating they are under-indexed. Men are over-indexed with a value of 111. Gen X are over-indexed at 127, Gen Y at 102, while Gen Z are under-indexed with a value of 79. Focus on targeted ads for each group.