Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Mango is in the top 16% of brands
Sample of brands in the same percentile
See what factors influence Mango performance in the Greece and how they change over time
See what factors influence Mango performance in the Greece and how they change over time
Available by subscription
Available by subscription
An analysis of Mango' competitors in the Greece
An analysis of Mango' competitors in the Greece
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Mango holds a percentile of 84, positioning it as an average/above average performer. This indicates a solid market presence, suggesting a competitive position relative to peers like ELENA "mama" cuisine, Tassos, Candy Land, David Vegera, The Hill and Lulu Maudite, all within a similar performance range.
Customer satisfaction (CSAT) is crucial, reflecting customer loyalty and directly impacting brand reputation and long-term success.
Mango's overall CSAT is 81%, a decrease of 12.2 percentage points year-over-year. This indicates a need to investigate and address potential issues affecting customer experiences. The drop in Epirus and Western Macedonia (79% with a -13.9pp change) requires focused attention.
Average check reveals customer spending habits, vital for pricing strategies and revenue forecasting. It reflects perceived value and influences profitability.
The overall average check for Mango is 29.4 EUR, which is a 64.1% increase year-over-year. This significant rise suggests higher spending per customer, potentially due to menu changes or increased customer affluence. The average check in Epirus and Western Macedonia is also 29.4 EUR.
Tracking the number of outlets indicates expansion and market penetration. It signifies brand growth and increased accessibility for customers.
Mango has one outlet each in Peloponnese, Western Greece and the Ionian, Macedonia and Thrace, and Epirus and Western Macedonia. This distribution highlights the brand's current reach across different regions.
Identifying key competitors and cross-visitation helps refine marketing, improve customer retention, and differentiate service offerings.
Mango's top competitors include Simple Gyros Grill House Parga (25% cross-visitation), Hellenikon (16.67%), Basilico Restaurant Nidri Lefkada (16.67%), TAVERNA O THEIOS PARGA (16.67%), and Dixtia Restaurant (8.33%). High cross-visitation suggests customers are open to alternatives.
Analyzing traffic workload by hour optimizes staffing, resource allocation, and marketing efforts to meet customer demand effectively.
Mango experiences peak traffic between 11 AM and 1 PM, with a gradual increase starting from 5 AM. Traffic decreases after 6 PM. Strategic staffing during peak hours is essential.
Understanding consumer segments by Gender and Generation allows for targeted marketing strategies, enhancing engagement and brand resonance.
Women are overrepresented with an affinity index of 109, while Men are underrepresented at 94. Gen X shows very high affinity at 158, while Gen Y is slightly underrepresented at 95. Marketing should consider the preferences of Gen X and understand reasons for men showing less affinity towards the brand.