Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Malongo is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Malongo performance in the France and how they change over time
See what factors influence Malongo performance in the France and how they change over time
Available by subscription
Available by subscription
An analysis of Malongo' competitors in the France
An analysis of Malongo' competitors in the France
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows a brand’s share of foot traffic, revealing its competitive strength and customer preference in the Cafe & Restaurants industry.
Malongo's Market Performance is at the 98th percentile, indicating a leading position. This means Malongo outperforms most competitors and is among the top 2% of brands. Performance peers in the same percentile range include Donatien Maître Eclair, Le Baoli, Cap Nord, AUMI, LA TOURELLE 77, and Factory Avignon.
Customer Satisfaction (CSAT) reflects how well a brand meets customer expectations, directly impacting loyalty and repeat business in the Cafe & Restaurants sector.
Malongo's overall CSAT is 75%, a decrease of 4.1 percentage points year-over-year. Metropolitan France shows 80% satisfaction with a slight increase, while New Caledonia has a lower CSAT of 57% with a significant decrease. Monitor New Caledonia.
Average Check reflects the average amount spent per customer, indicating pricing strategy effectiveness and customer spending habits in Cafe & Restaurants.
Malongo's overall Average Check is 8.2 EUR, an 18% increase year-over-year. Metropolitan France's average check is also 8.2 EUR, with no growth data available. Overall, Average Check shows an increase.
Number of Outlets indicates brand reach and market presence, influencing accessibility and overall revenue potential in the Cafe & Restaurants industry.
Malongo has 9 outlets in Metropolitan France and 4 in New Caledonia. Outlet distribution shows the brand's stronger presence in Metropolitan France compared to New Caledonia.
Competitor analysis identifies key rivals and customer overlap, informing competitive strategies and differentiation efforts in Cafe & Restaurants.
Malongo's top competitors based on customer cross-visitation include La Popote D'Ondine (4.48%), Casa Leya (4.48%), Café d’Auteur (2.99%), Mezza Rosa (2.99%), and The Original Focà (2.99%). La Popote D'Ondine and Casa Leya are the most visited by Malongo's customers.
Traffic Workload identifies peak hours, enabling optimized staffing and resource allocation to enhance customer experience in Cafe & Restaurants.
Malongo experiences peak traffic between 10 AM and 4 PM, with the highest workload around 11 AM (54.43%). Traffic is minimal before 7 AM and after 8 PM, with no workload between 9 PM - 6 AM.
Understanding consumer segments allows tailoring marketing efforts, optimizing product offerings, and enhancing customer engagement for increased loyalty.
Malongo's customer base shows a high affinity for women (85%, under-indexed relative to the average) and a much higher affinity for men (114%, over-indexed relative to the average). There is high affinity for Gen X (117%, over-indexed) and Gen Z (141%, over-indexed) but lower affinity for Gen Y (72%, under-indexed).