Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Las Iguana's is right in the middle
Sample of brands in the same percentile
See what factors influence Las Iguana's performance in the Gibraltar and how they change over time
See what factors influence Las Iguana's performance in the Gibraltar and how they change over time
Available by subscription
Available by subscription
An analysis of Las Iguana's' competitors in the Gibraltar
An analysis of Las Iguana's' competitors in the Gibraltar
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals competitive strength and customer preference, crucial for strategic planning and investment decisions.
Las Iguana's holds the 51st percentile, positioning it as an average market performer. This indicates a need to optimize strategies to outperform peers like Cabana Beach Bar, Sunborn Gastrobar, Khan's, Boat Owners Club, Boardwalk Cafe, and The Square, all at the same position.
Tracking the number of outlets indicates market reach and expansion, vital for assessing growth and geographic presence.
Las Iguana's has one outlet in Gibraltar. Maintaining and optimizing this outlet is key to serving the local market effectively and will boost revenue.
Identifying key competitors and cross-visitation patterns helps refine competitive strategies and capture market share effectively.
Las Iguana's shares customers with Bruno's Bar Restaurant, The Dolphin Restaurant, The Horseshoe, The Pig & Whistle, and The Royal Calpe, each with a cross-visitation rate of 50%. These are key competitors to monitor and differentiate against.
Understanding consumer segments by gender and generation enables targeted marketing, improving engagement and brand affinity.
Women show high affinity (149 index) for Las Iguana's, while men are under-indexed (75 index). Gen X (151 index) and Gen Y (110 index) also exhibit high affinity. Targeted marketing is vital to engage underrepresented segments.