Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
La Perla is in the top 12% of brands
Sample of brands in the same percentile
See what factors influence La Perla performance in the Nicaragua and how they change over time
See what factors influence La Perla performance in the Nicaragua and how they change over time
Available by subscription
Available by subscription
An analysis of La Perla' competitors in the Nicaragua
An analysis of La Perla' competitors in the Nicaragua
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
La Perla's Market Performance is at the 88th percentile, placing it in the average/above average category. This means La Perla captures more market traffic than approximately 88% of its competitors, showing strong customer preference. Performance peers in a similar percentile range include Mi Ranchito Viejo, Mirador "congo", Rincón de lo alto, El Navegante, Libelula coffee, Don Danilo Coffee Shop.
Number of outlets reflects brand reach and market presence. It is crucial for understanding market penetration and expansion strategy effectiveness.
La Perla has 2 outlets in Managua and 1 in Rivas. This distribution indicates a stronger presence in Managua, suggesting it as a key market. Analyzing outlet performance in each location can inform expansion decisions.
Understanding main competitors helps to benchmark performance. It allows a brand to identify competitive threats and opportunities for differentiation.
La Perla's customers also visit Porterhouse Steaks, Kooks Cafe, Restaurante Campestre 5ta el Piloto, Termales de Tipitapa, and El Chante Carretera a Masaya, each with a cross-visitation rate of 20%. This identifies key competitors and customer preferences.
Analyzing traffic workload by hour reveals peak hours. It is important to optimize staffing and resources during these periods for better service and efficiency.
La Perla experiences peak traffic between 11 AM and 8 PM, with the highest workload around 2 PM. Minimal traffic occurs during early morning and late-night hours. Staffing should align with these peak activity times.
Consumer segments analysis by gender and generation informs targeted marketing. Affinity insights guide positioning strategies to attract key demographics.
Women are overrepresented among La Perla's consumers (affinity index 106), while men are slightly underrepresented (affinity index 97). Gen Z has very high affinity (affinity index 1245). Marketing should focus on these segments.