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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Konigsbacker is in the top 2% of brands
Sample of brands in the same percentile
See what factors influence Konigsbacker performance in the Russia and how they change over time
See what factors influence Konigsbacker performance in the Russia and how they change over time
Available by subscription
Available by subscription
An analysis of Konigsbacker' competitors in the Russia
An analysis of Konigsbacker' competitors in the Russia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile shows brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
Konigsbacker has a market performance percentile of 98 in Russia's Cafe & Restaurants industry, indicating a leading position. This means Konigsbacker outperforms most competitors in attracting customers. Its peers, with a similar position, include TGI Fridays, Gagawa, Ryba Agon', Domo Arigato, Tabasko and Мираторг.
Customer satisfaction is crucial as it directly impacts brand loyalty, repeat business, and positive word-of-mouth, influencing revenue and growth.
Konigsbacker's overall customer satisfaction is 43%, a decrease of 14.2 percentage points year-over-year. This decline suggests potential issues with service, product quality, or customer expectations that need attention to improve loyalty and brand perception. In the Northwestern Federal District, CSAT is also 43%.
Outlet count indicates brand reach and market penetration, reflecting expansion strategy and potential for customer access and revenue generation.
Konigsbacker has 17 outlets in the Northwestern Federal District. This indicates the current physical presence and accessibility of the brand in that region, influencing customer convenience and market coverage.
Competitor analysis helps in understanding the competitive landscape, identifying direct rivals, and refining strategies for market differentiation.
Konigsbacker's customers also visit Angliyskiy Pab "Britannika", Gril'-Bar Monopol', Kafe Traktir Ul. Pobedy 34B, Sunrise, and Tetka Fisher, with a cross-visitation rate of 8.33% each. This reveals key competitors attracting a portion of Konigsbacker's customer base.
Traffic workload patterns provide insights into peak hours, enabling optimized staffing, resource allocation, and targeted marketing efforts.
Konigsbacker experiences peak traffic between 12:00 and 17:00, with the highest workload at 13:00 (63.97%). Traffic is minimal between 21:00 and 8:00. Understanding these patterns allows for staffing and promotional adjustments.
Analyzing consumer segments informs targeted marketing and positioning, optimizing reach and relevance for different demographics.
Konigsbacker's consumer base shows a higher affinity among men (159) compared to women (50), suggesting men are overrepresented relative to the average consumer. Gen Y (77) is underrepresented in comparison.