Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Rwanda and how they change over time
See what factors influence KFC performance in the Rwanda and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Rwanda
An analysis of KFC' competitors in the Rwanda
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals competitive strength and customer preference, showing a brand's share of foot traffic in its industry.
KFC in Rwanda holds a leading market performance percentile of 99, placing it in the top 1%. This indicates a strong market presence and high customer preference relative to its competitors: Kivu Noir, Afrinaija Pots Restaurant, Kurry Kingdom, Sundowner, Sina Gerard/Ese Urwibutso Headquarters Africa y'ubuyanja, and The Hut, all within a similar percentile range.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, critical for retention and positive word-of-mouth.
KFC in Rwanda shows a high overall customer satisfaction, with a CSAT score of 93%. This represents a significant increase of 33.3 percentage points year-over-year. In Kigali City, the CSAT is also 93%, indicating consistent satisfaction across the region.
Number of outlets indicates market reach and brand accessibility, crucial for customer convenience and revenue generation.
KFC in Rwanda has 1 outlet located in Kigali City. The outlet accounts for 100% of KFC's presence within the country.
Competitor analysis identifies key rivals and customer preferences, informing competitive strategies and market positioning.
The top competitors for KFC in Rwanda, based on cross-visitation data, are Mc Cason Pizza Rwanda (26.47%), Sundowner (14.71%), Sina Gerard/Ese Urwibutso Headquarters Africa y'ubuyanja (5.88%), Mr Chips (5.88%) and Kurry Kingdom (5.88%). This indicates shared customer bases and potential areas for competitive focus.
Traffic workload analysis optimizes staffing and resource allocation, ensuring efficient service during peak hours.
Peak traffic workload for KFC in Rwanda occurs between 17:00 and 20:00, reaching a high of 77.86% at 19:00. Traffic is minimal between midnight and 9:00. This data suggests optimal staffing strategies to meet customer demand during these peak hours.
Understanding consumer segments allows targeted marketing, improving ad relevance and campaign effectiveness.
KFC in Rwanda shows high affinity with women (index of 115) and Gen Y (index of 170), suggesting these groups are overrepresented among its customer base. Marketing strategies should target these high-affinity consumer segments.