Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Latvia and how they change over time
See what factors influence KFC performance in the Latvia and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Latvia
An analysis of KFC' competitors in the Latvia
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reflects brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Latvia holds a leading market performance position at the 96th percentile. This indicates it captures a significant portion of customer traffic within the Cafe & Restaurants sector, outperforming most competitors. Performance peers in the same percentile range include WakeCup Coffee, Kozy Eats, Casa Nostra, Vasarnīca Gastrobārs, skovoroTka, and Objekts x Boar BBQ.
Outlet count signifies market presence and expansion, vital for accessibility, brand visibility, and revenue potential.
KFC has one outlet in the Vidzeme region of Latvia. With a bar fill percentage of 100, it has total coverage in the region, but no other outlets in other regions.
Competitor analysis identifies key rivals and their customer overlap, informing strategies to gain market share.
The top competitors for KFC in Latvia, based on cross-visitation, are LIDO (14.81%), Hesburger (14.81%), McDonald's (11.11%), Burger King (7.41%), and Rāmkalni (3.70%). This shows that nearly 15% of KFC customers also visit LIDO and Hesburger, while a smaller percentage visit McDonald's and Burger King. This overlap informs competitive strategies.
Traffic workload reveals peak hours, enabling optimal staffing, inventory management, and service efficiency.
KFC's traffic workload in Latvia peaks between 15:00 and 17:00, reaching 63.63% and 63.69% respectively, with a gradual increase from 9:00 (11.80%) till then and decreased to 6.41% at 22:00. Minimal traffic occurs between 0:00 and 8:00. This data informs staffing schedules to match customer demand.
Understanding consumer segments informs targeted marketing, product development, and positioning for optimal brand affinity.
KFC's consumer segments show Women (83%) being under-indexed compared to men (113%). Gen X is under-indexed at 67%, while Gen Y is over-indexed at 150%. This shows that Gen Y and men have a high affinity with the brand and they are overrepresented within KFC.