Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 5% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Iceland and how they change over time
See what factors influence KFC performance in the Iceland and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Iceland
An analysis of KFC' competitors in the Iceland
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance shows the brand’s share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Iceland holds a leading market performance percentile of 95, indicating a leading position. This reveals that KFC captures a significant share of customer foot traffic. Performance peers include Grillmarkaðurinn, Viking Café, Restaurant Mika, Vinastræti Veitingahús, Tjöruhúsið, and Kaffi Lára El Grillo Bar, all at the same 95 percentile.
Customer satisfaction reflects brand perception. Tracking CSAT helps refine services and improve customer loyalty and revenue growth.
KFC's overall customer satisfaction in Iceland is 57%, a significant increase of 22.3 percentage points year-over-year. Satisfaction is high in the Southern Peninsula (80%) but lower in the Capital Region (24%). This suggests targeted improvements are needed in the Capital Region.
Average check reveals how much customers spend per visit, informing pricing strategies, menu optimization, and revenue forecasting.
The overall average check for KFC in Iceland is 4.1K ISK, up 13.4% year-over-year. The Capital Region shows an average check of 3.7K ISK, with no growth. This indicates increased spending per visit, but stagnation in the Capital Region may warrant further analysis.
Outlet distribution highlights market coverage. Monitoring outlet numbers helps assess growth and optimize resource allocation.
KFC has 6 outlets in the Capital Region, 1 in the Southern Region, and 1 in the Southern Peninsula. The Capital Region dominates outlet presence, suggesting expansion opportunities in other regions for broader market reach.
Competitor analysis reveals customer preferences. Tracking co-visitation helps refine marketing and improve competitive positioning.
The top competitors based on cross-visitation are Friðheimar (7.69%), Sandholt (7.69%), Bakarameistarinn (5.13%), Faxi Bakery (5.13%), and Gott (5.13%). This shows KFC customers also frequent these establishments, highlighting potential partnership or differentiation opportunities.
Traffic workload identifies peak hours. Understanding traffic patterns helps optimize staffing and improve operational efficiency.
KFC's peak traffic workload in Iceland occurs between 11:00 AM and 9:00 PM, with a high point around 6:00 PM (64.23%) and 7:00 PM (69.59%), and 8:00 PM (68.34%). This data helps optimize staffing levels during these busy periods to ensure smooth operations.
Consumer segment analysis informs marketing. Understanding demographic affinity helps tailor messaging and improve advertising ROI.
Women (64%) show high affinity. Gen X (128%) and Gen Z (124%) over-index, indicating strong engagement, while Gen Y (81%) is underrepresented. Tailoring marketing towards women, Gen X, and Gen Z may enhance engagement.