Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Bangladesh and how they change over time
See what factors influence KFC performance in the Bangladesh and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Bangladesh
An analysis of KFC' competitors in the Bangladesh
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance reveals a brand’s share of foot traffic, showing its competitive strength and customer preference in the industry.
KFC holds a leading position with a percentile of 99 in the Cafe & Restaurants industry in Bangladesh, indicating strong customer preference. This places KFC in the top 1% of brands. Performance peers in similar percentile ranges include NORTH END coffee roasters, Bashanta Bilash, The Dining Lounge Narayanganj, Sajna Restaurant, Dhaka Metro Restaurant, and Breeze Restaurant.
CSAT reflects customer happiness. Tracking it reveals loyalty, pinpoints improvement areas, and boosts brand perception and repurchase rates.
Overall customer satisfaction for KFC in Bangladesh is 65%, a decrease of 1.8 percentage points year-over-year. Satisfaction varies by location, with Dhaka Division at 67% and Chittagong Division at 50%. The CSAT dynamic data shows fluctuations over the observed period, indicating variability in customer experiences.
Average check measures spending per visit, indicating customer value and pricing effectiveness. Tracking it guides revenue optimization and marketing strategies.
The overall average check for KFC in Bangladesh is 812.9 BDT, a decrease of 9.7% year-over-year. Average check varies by division, with Rajshahi Division at 1.2K BDT, Barishal Division at 1K BDT, Dhaka Division at 802.6 BDT, and Chittagong Division at 755.3 BDT. Dynamic data shows fluctuations in the average check across the observed months.
Outlet count indicates market reach and expansion. Tracking it shows brand growth, investment strategy, and service accessibility for customers.
KFC has a total of 39 outlets in Bangladesh. The majority of outlets are located in Dhaka Division (27), followed by Chittagong Division (4), Khulna Division (3), and one outlet each in Mymensingh, Rajshahi, Sylhet, Rangpur, and Barishal Divisions, showing concentration in Dhaka.
Competitor analysis reveals market dynamics. Tracking top competitors helps refine strategies, identify opportunities, and maintain a competitive edge.
KFC's top competitors in Bangladesh, based on cross-visitation, are Kacchi Bhai (6.31%), Sultan's Dine (6.08%), NORTH END coffee roasters (4.50%), Khana's (3.83%), and Domino's Pizza (3.60%). This indicates these brands share a customer base with KFC.
Traffic workload distribution by hour reveals peak times. Understanding it helps optimize staffing, promotions, and customer service for efficiency.
KFC's traffic workload in Bangladesh varies throughout the day, peaking between 17:00 and 21:00, with the highest traffic around 20:00 (70.12). Traffic is significantly lower during the early morning hours, suggesting potential for targeted promotions during off-peak times.
Understanding consumer segments is important for the targeted marketing and positioning strategies based on the affinity insights.
KFC's consumer base in Bangladesh shows an overrepresentation of women (89) and underrepresentation of men (102). Among generations, Gen Z (129) and Gen Y (106) are overrepresented, while Gen X (80) is underrepresented, suggesting higher affinity among younger consumers.