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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Azerbaijan and how they change over time
See what factors influence KFC performance in the Azerbaijan and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Azerbaijan
An analysis of KFC' competitors in the Azerbaijan
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market share reveals competitive strength and customer preference. A high percentile indicates a dominant position.
KFC in Azerbaijan holds a leading market position (99th percentile), indicating it captures a significant share of customer traffic. This strong standing surpasses peers like Qaynana Restaurant, CafeCity, and Mado. Maintaining this position requires continued focus on customer satisfaction.
Outlet count indicates market reach and brand presence, showing expansion efforts and accessibility to customers.
KFC has 3 outlets in Bakı İqtisadi Zonası and 1 in Absheron District of Azerbaijan. This limited distribution might constrain overall market penetration and expansion into additional regions should be considered to boost revenue.
Identifying competitors helps to understand the landscape, brand’s differentiation and to refine strategies for gaining market share.
McDonald's is the most frequently visited competitor by KFC customers (20.69% cross-visitation). Pizza Hut (8.05%), Samaya Vkusnaya Shaurma (6.90%), şadlıq sarayı (5.75%) and Central Baku (4.60%) also attract KFC's customers. Therefore, strategic advantages over McDonalds's should be developed.
Traffic workload reveals peak hours, optimizing staffing and resource allocation to ensure customer satisfaction during busy times.
KFC in Azerbaijan experiences peak traffic between 18:00 and 21:00, with a maximum workload around 20:00 (61.86%). Conversely, traffic is lowest in the early morning hours (1:00 to 7:00). Staffing should be adjusted according to those values.
Consumer segments shows insights of target audience by gender and generation. This data informs targeted marketing for engagement.
Women show affinity to KFC (79 affinity index) while men affinity is higher (108 affinity index), indicating that men are overrepresented. Gen Y shows high affinity (153 affinity index). Tailoring marketing for men and Gen Y will improve brand engagement.