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Vinkal Chadha
Managing Partner, Global Business Development
Search among the top café & restaurant brands by number of locations
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
KFC is in the top 4% of brands
Sample of brands in the same percentile
See what factors influence KFC performance in the Albania and how they change over time
See what factors influence KFC performance in the Albania and how they change over time
Available by subscription
Available by subscription
An analysis of KFC' competitors in the Albania
An analysis of KFC' competitors in the Albania
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance indicates brand's share of foot traffic, revealing its competitive strength and customer preference in the industry.
KFC in Albania holds a market performance percentile of 96, which characterizes it as a leading brand, occupying the top 4% of the market. This high percentile signifies strong customer preference and competitive advantage compared to peers like Arja's Fish Restaurant, Manxurane Restaurant & Wines, Bistro Park, Brooklyn Restaurant, Fresh Fish Clean & Grill, and Fabiani Snack Bar & Pizzeri, who share the same 96th percentile performance.
Customer satisfaction (CSAT) reflects customer loyalty and brand perception, crucial for business growth and identifying areas for service improvement.
KFC's overall CSAT in Albania is 45%, a decrease of 0.7 percentage points year-over-year. CSAT varies by region, with Southern Albania at 68% (down 12.4pp) and Central Albania at 66% (up 18.2pp). The dynamic CSAT data indicates fluctuations, peaking in May 2025. This suggests regional differences in customer experience requiring targeted strategies.
Average check indicates customer spending per visit, essential for understanding revenue trends and optimizing pricing strategies.
The overall average check for KFC in Albania is 1.3K ALL, a decrease of 11.5% year-over-year. Central Albania maintains an average check of 1.3K ALL with no growth. Dynamic data shows average check fluctuating, highlighting the need to monitor and understand factors influencing customer spending.
Number of outlets reflects brand reach and market presence, influencing accessibility and brand visibility for consumers.
KFC has 8 outlets in Central Albania and 1 in Southern Albania. This distribution indicates a stronger presence in Central Albania. The number of outlets and their locations are essential factors in KFC's market coverage within Albania.
Identifying competitors and cross-visitation patterns reveals direct competition and customer preferences, informing competitive strategies.
KFC's top competitors in Albania, based on customer cross-visitation, include Burger King (12.5%), Tony's American Restaurant & Coffee Shop (6.25%), Mulliri Vjeter (4.69%), Oriental City Chinese Restaurant (4.69%) and Guma Restorant & Fastfood (4.69%). The high cross-visitation with Burger King suggests a strong competitive overlap.
Traffic workload analysis identifies peak hours and customer flow, crucial for staffing optimization and service efficiency.
KFC's traffic workload in Albania peaks between 11:00 AM and 10:00 PM, with the highest traffic workload at 6:00 PM (57.45%) and 5:00 PM (55.57%). Traffic is minimal from midnight to 10:00 AM. This highlights prime operational hours and the need for adequate staffing during peak times.
Understanding consumer segments by gender and generation helps tailor marketing and product strategies to specific customer groups.
KFC customers in Albania show high affinity among men (134 Index) and women (57 Index). Generationally, Gen Z leads with an affinity index of 122, followed by Gen Y at 107 and Gen X at 94. KFC appeals more strongly to Gen Z and Gen Y compared to Gen X in Albania.