Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Jollibee is in the top 1% of brands
Sample of brands in the same percentile
See what factors influence Jollibee performance in the Brunei and how they change over time
See what factors influence Jollibee performance in the Brunei and how they change over time
Available by subscription
Available by subscription
An analysis of Jollibee' competitors in the Brunei
An analysis of Jollibee' competitors in the Brunei
Top-5 brands that brand's customers also visit
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reflects brand’s share of foot traffic, revealing its competitive strength and customer preference.
Jollibee in Brunei holds a leading market position at the 99th percentile. This indicates a strong competitive standing, signifying high customer preference relative to peers like SCR XPRESS Citis Square, Excapade Japanese Restaurant, braai, McDonald's, D'Selera Serantau, and Belle-Ville Pancake Cafe, who share a similar top-tier ranking.
Customer satisfaction is critical for loyalty, influencing repeat visits and positive word-of-mouth, directly impacting revenue.
Jollibee's overall customer satisfaction (CSAT) is 85%, a decrease of 2.2 percentage points year-over-year. The Brunei-Muara District shows a higher CSAT of 90%, with a 2.4 percentage point increase. Recent CSAT peaked at 90% in May 2025, suggesting localized strengths and areas for broader improvement.
Outlet count indicates market presence, reflecting brand reach and potential revenue streams across different regions.
Jollibee has 17 outlets in Brunei-Muara District, 3 in Belait District, and 1 in Tutong District. The concentration in Brunei-Muara suggests a strategic focus on the most populous area, while opportunities exist to expand further in other districts.
Competitor analysis identifies key rivals and customer preferences, enabling strategic positioning and targeted marketing efforts.
Jollibee's top competitors based on cross-visitation are Top Grind Coffee Roasters (12.12%), McDonald's (9.09%), Excapade Japanese Restaurant (9.09%), Roasted Sip Pavo Point (6.06%), and The Coffee Bean & Tea Leaf (6.06%). This indicates shared customer interest in coffee and fast-food options.
Understanding peak traffic hours is essential for efficient staffing, resource allocation, and minimizing customer wait times.
Jollibee in Brunei experiences peak traffic workload between 17:00 and 20:00, reaching a high of 65.35% at 19:00. Traffic gradually increases from 7:00 AM. Night is the least busiest time.
Consumer segment analysis enables targeted marketing, optimizing product offerings to resonate with distinct demographic groups.
Jollibee's customer base in Brunei shows a strong affinity towards women (116 index) and Gen Z (1080 index). Women are over-represented, while men are under-represented. Gen Z exhibit significant over-representation compared to the average consumer.