Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Imperial Treasure is in the top 11% of brands
Sample of brands in the same percentile
See what factors influence Imperial Treasure performance in the China and how they change over time
See what factors influence Imperial Treasure performance in the China and how they change over time
Available by subscription
Available by subscription
An analysis of Imperial Treasure' competitors in the China
An analysis of Imperial Treasure' competitors in the China
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile reveals brand's share of foot traffic, competitive strength, and customer preference in the Cafe & Restaurants industry.
Imperial Treasure holds a market performance percentile of 89, indicating an average/above average market standing. This means that it's performing better than 89% of its competitors in the Cafe & Restaurants industry in China. Performance peers in the same percentile include Treasure City Hot Pot Seafood Restaurant, Sun Tung Lok Chinese Cuisine, Hachinoheya Japanese Restaurant, Forum Restaurant, Cafe Kam Ma Lon and Nongenji Hunan Cuisine (Ma On Shan).
Understanding key competitors helps refine strategies and identify opportunities for differentiation and market share growth in Cafe & Restaurants industry.
Imperial Treasure's customers also frequent Amber, Chef Tam's Seasons, Chee Kei, Lai Heen, and Australia Dairy Company, each representing 25% of cross-visitation. This suggests these brands are strong competitors attracting a similar customer base.
Analyzing consumer segments by gender and generation enables targeted marketing and tailored experiences, increasing engagement and brand relevance.
Imperial Treasure's customer base shows high affinity among women (index 124), suggesting a stronger than average engagement from this group. Gen X also show a significant affinity (index 199), indicating that this generation segment is strongly represented in the customer base.