Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
Illy is in the lower 32% of brands
Sample of brands in the same percentile
See what factors influence Illy performance in the Germany and how they change over time
See what factors influence Illy performance in the Germany and how they change over time
Available by subscription
Available by subscription
An analysis of Illy' competitors in the Germany
An analysis of Illy' competitors in the Germany
Top-5 brands that brand's customers also visit
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market performance percentile indicates brand's share of foot traffic, competitive strength, and customer preference in the Cafe & Restaurants industry.
Illy's market performance is in the lower 32%, indicating a below average position in Germany's Cafe & Restaurants market. This suggests Illy captures less foot traffic compared to competitors like Pizza zio, Shang Dong Wok, Kaffee Podbi, Elegance Lounge, Eiscafé Safaa, and Artin Lounge Restaurant Nürnberg in a similar percentile range.
Outlet count indicates brand reach and market presence, impacting revenue potential and brand awareness within the Cafe & Restaurants industry.
Illy has a limited presence in Germany, with one outlet in Bavaria and one in Lower Saxony between May 1, 2025, and July 31, 2025. This small number of outlets limits its geographic reach.
Identifying top competitors by cross-visitation helps understand consumer choice, competitive positioning, and potential partnership or acquisition opportunities.
50% of Illy's customers also visit Bräustüberl Tegernsee, Côcos - Asia, Lokanta Restaurant, Metzger - Bäcker and EAT Grill & Bar, indicating overlap in customer preferences or geographical proximity. This information helps understand its competitive landscape.
Analyzing consumer segments informs targeted marketing, product development, and service customization, maximizing ROI and enhancing customer loyalty.
Illy's customer base in Germany shows a strong affinity towards men (155% index) and Gen Y (227% index). This means these groups are over-represented among Illy's customers compared to the average consumer. This suggests that Illy is more appealing to men and Gen Y than other segments.