Search among the top café & restaurant brands by number of locations
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Managing Partner, Global Business Development
Search among the top 10,053 café & restaurant brands by number of locations
Search among the top café & restaurant brands by number of locations
In Cafe & Restaurants
·May – Jul 25
IKEA is in the top 17% of brands
Sample of brands in the same percentile
See what factors influence IKEA performance in the United Arab Emirates and how they change over time
See what factors influence IKEA performance in the United Arab Emirates and how they change over time
Available by subscription
Available by subscription
An analysis of IKEA' competitors in the United Arab Emirates
An analysis of IKEA' competitors in the United Arab Emirates
Discover your traffic workload during different times of the day
Join us for a demo where we'll discuss how Realytics can support your business growth and adaptability in changing market conditions
Managing Partner, Global Business Development
In Cafe & Restaurants
In Cafe & Restaurants
Search among the top 10,053 café & restaurant brands by number of locations
Cafe & Restaurants
Market Performance percentile reveals brand's foot traffic share, reflecting competitive strength and customer preference in the industry.
IKEA's Market Performance is at the 83rd percentile, which indicates an above average position. This means IKEA captures a significant portion of customer traffic compared to its competitors in the UAE. Performance peers include Emerald Restaurant (Deira), Mannat Restaurant, RAHAT AL MADINAH, Food Castle Express, Maratha Darbar Restaurant, and Pizza Hut take away outlet, all within a similar percentile range.
Customer Satisfaction (CSAT) reflects customer contentment, impacting loyalty, repurchase rates, and brand reputation, driving sustainable growth.
IKEA's overall CSAT is 76%, showing an 11 percentage point increase year-over-year. In Dubai, CSAT also stands at 76%, with a similar growth of 11 percentage points. This indicates a substantial improvement in customer happiness and suggests that IKEA's strategies effectively enhance customer experience.
Outlet count indicates market reach and accessibility, affecting brand visibility, customer convenience, and revenue generation potential.
IKEA has 2 outlets in Dubai and 1 in Abu Dhabi Emirate. Dubai accounts for the largest share of outlets. The presence in these emirates indicates a focused market strategy, with a stronger presence in Dubai.
Competitor analysis highlights market dynamics, guiding differentiation strategies, and competitive positioning for enhanced market share.
Top competitors based on cross-visitation include KFC, Starbucks, and Pizza Hut, each with a 10% cross-visitation rate. YO! Sushi and Gujarati Thal Restaurant each have 5%. These insights reveal brands that IKEA customers also frequent, showing potential collaboration or competitive focus areas.
Traffic workload by hours reveals peak times, enabling optimized staffing, inventory, and promotions for enhanced customer experience and operational efficiency.
Traffic workload peaks between 11 AM and 1 PM, as well as 8 PM, with the highest workload at 20:00 (61.29). This data suggests IKEA experiences the most customer activity during these hours, with lower traffic in the early morning.
Consumer segmentation enables targeted strategies, tailoring offerings and communications to specific groups for enhanced engagement and maximized marketing ROI.
Women are overrepresented among IKEA customers (Affinity Index=58), while Men are significantly overrepresented (Affinity Index=124). Gen Y is also overrepresented (Affinity Index=69). This data reveals key demographic segments with high affinity towards IKEA, informing targeted marketing strategies.